Shows Amazon Universal Wish List is a Great Partnership for Handmade Artisans

Top Quote Shoppers directed from Amazon Universal Wish List are more than 500% more likely to purchase from ArtFire artisans. End Quote
  • (1888PressRelease) October 14, 2010 -, a premier artisan marketplace, began testing integration with the Amazon Universal Wish List product in 2009. The initial testing phase quickly demonstrated why a universal "cross site" wish list platform is so beneficial. Compared to normal traffic sources, and even advertising sources, Amazon Universal Wish List visitors were 576% more likely to complete a purchase on ArtFire. This number represents a full year's worth of data and consistently higher sales rates from UWL visitors.

    "Amazon is clearly on the cutting edge of many ecommerce fields" said Tony Ford, COO of ArtFire. "The Universal Wish List demonstrates Amazon's understanding that shoppers want to be able to explore multiple sites while keeping a Universal Wish List in one place. This tool really excels at serving both the shopper's needs and the seller's best interests."

    ArtFire has been included as a suggested shopping destination as part of's Universal Wish List 'Wish & Win $100,000 Sweepstakes.' customers that enter Amazon's 'Wish & Win Sweepstakes' will see ArtFire as one of the recommended online stores fully integrated with the Amazon Universal Wish List. ArtFire marketing teams expect an additional 250,000 shoppers will visit ArtFire artisan studios this holiday season because of the partnership and the sweepstakes. The sweepstakes will continue through the next ten weeks of the 2010 holiday season.

    Complete information and rules on the sweepstakes can be found on the Amazon Universal Wish List Page.

    More About ArtFire is the most innovative artisan marketplace on the internet. Launched in November of 2008, ArtFire has quickly become the fastest growing artisan marketplace with more than 85,000 members; $4 million in artisan sales and has the greatest variety of seller tools and options. allows members to create their own custom studio store front, from which they can sell their one-of-a-kind craft creations to online shoppers and market their brand.

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