ApparelMagic Client Telfar Combines Low Brow and High Concept at New York Fashion Week

Top Quote ApparelMagic client Telfar takes on logomania for his Spring 2016 fashion show. End Quote
  • (1888PressRelease) December 03, 2015 - Telfar is not your typical fashion label. And how could it be, with Vogue writing about them on one hand, and White Castle sponsoring their show on the other? Tank top straps hang off the male models' shoulders, and the Telfar logo is spelled out in lace across a shirt. But at the same time, the show is about workwear: rugged, cotton workwear, frayed and sun-bleached.

    This play with gender and expectation is nothing new for the label. For seasons, designer Telfar Clemens has been experimenting on the far reaches of fashion, never straying too far from the edge, and often going right over it with tasteful aplomb. An underground cult favorite that has been perpetually on the rise, this season Clemens is getting all the attention his label deserves, and with the logos he showed all over on several ensembles, it looks like we'll be seeing this ApparelMagic client's name even more in the future.

    ApparelMagic provides fully integrated ERP, PLM, CRM software solutions enabling your business to succeed and grow. For over 30 years, ApparelMagic, the leading apparel management software, has been at the forefront of technology and the cutting edge of the fashion industry, helping businesses manage styles, customers, sales, inventory and accounting.

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