Annabelle Candy Company Set to Launch the "Do the ABBA-ZABA" Dance Contest to Win Cash & Prizes

Top Quote ABBA-ZABA Candy Announces an Exciting New Promotion, "Do the ABBA-ZABA" Dance Contest. End Quote
  • (1888PressRelease) July 29, 2011 - The time is now to get up and dance as Annabelle Candy Company announces the "Do the Abba-Zaba" Dance Contest, an exciting online promotion set to take place this summer.

    Beginning August 18, the "Do the Abba-Zaba" Dance Contest will encourage fans of candy, dance, and music to create their own dance move called "the Abba-Zaba." In an effort to boost brand awareness for the popular candy bar, the contest will be heavily advertised through popular social media websites and search engines including Yahoo, Google, YouTube and Facebook. The contest will be further hyped through viral videos, press releases and postcards.

    "Since the 1920s, Abba-Zaba has been one of the most popular candy bars throughout the United States," said David Klabunde, director of sales and marketing for Annabelle Candy Company. "The eye-catching, memorable black and yellow Abba-Zaba checkerboard wrapper has been an icon for many years.

    Our primary goal for this online promotion is to increase brand awareness and popularity of Abba-Zaba to current and new consumers in a fun, memorable and impactful way."

    Fans will be able to participate in the dance contest on two levels. One, they can enter the contest by submitting their new dance move. And two, they can also vote, view, share, like and tweet for their favorite Abba-Zaba dance video. At the end of the contest, the top three submissions with the most votes will win cash and prizes from Abba-Zaba, vitaminwater, Skullcandy and Puma. Prize packages will be awarded for first, second and third place winners with the grand prize winner crowned as the official new dance, "the Abba-Zaba."

    Annabelle Candy Company collaborated with Los Angeles-based marketing agency, RAINDEO BEAUTIFUL, to champion this upcoming Abba-Zaba online promotion.

    "This will be an online promotion like no one has ever seen," said agency co-founder Mark Quest. "Abba-Zaba has been a household name for over 90 years yet this is the first time in the history of the brand that candy, dance and music will be folded into one exciting promotion."

    "Abba-Zaba has always been viewed as a cool and trendy candy to their consumer fan-base," continued Quest. "We're taking the brand to new heights with this viral marketing campaign. When it's all said and done, the winning dance will be known worldwide as, the Abba-Zaba!"

    Stay connected! The "Do the Abba-Zaba" Dance Contest starts on August 18, 2011. For more information, visit


    RAINDEO BEAUTIFUL is a marketing and advertising agency that offers traditional and new media marketing for minority and female-owned businesses. Based in Los Angeles, CA, they deliver progressive creative and strategic marketing to meet the contemporary needs and expectations of their valued clients. Their competitive edge goes beyond the walls of marketing by building and maintaining enduring client relationships and partnerships, something they take great pride in and deliver to their clients above anything else.

    At RAINDEO BEAUTIFUL, their most impactful work and areas of expertise have helped many clients and industries in: manufacturing, professional services, education, food/beverage, entertainment, sports and non-profit. For more information, call 213.973.9725 or visit

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