Amira Nature Foods Announces Aggressive Plans for Middle East

Top Quote Launches Large Range of Rice Products and Ready to Eat Snacks in Newly Designed International Grade Premium Packaging. End Quote
  • (1888PressRelease) February 27, 2013 - DUBAI, United Arab Emirates, - Amira Nature Foods Ltd ("Amira"), a leading global provider of packaged Indian specialty rice, announced an aggressive go to market plan for the discerning customers of the Gulf Cooperation Council (GCC) region. In October 2012, Amira Nature Foods Ltd became the 12th Indian company to complete an IPO on the New York Stock Exchange (NYSE). Its common stock trades on the NYSE under ticker symbol, ANFI.

    Amira has identified the GCC region, and in particular, the United Arab Emirates (UAE), as an important market for its products. The UAE offers strong opportunities for growth with a highly diverse population of 5.5 million and GDP growing at 3%.

    "The UAE is an important market for Amira, due to its significant consumption of basmati rice. We are excited to introduce our best in class products to the refined palates of UAE and other GCC customers," said Karan A. Chanana, Amira's Chairman and Chief Executive Officer. "Amira's key focus is to make the Amira brand available to every household in the UAE. Amira is an acknowledged leader in delivering high quality and innovative food products to a growing number of markets across the globe, and we now want to focus our efforts in the GCC markets."

    With presence in more than 25 countries, 'Quality' is the touchstone that forms the reputation of the Amira brand. Amira's premium rice products consist of the finest grains of aromatic basmati aged for a minimum of 12 months. To ensure that the finest and the most select product reaches its customers, Amira follows a stringent quality assurance process in acquiring paddy, and is vertically integrated, allowing for a fully automated, un-touched by hand, state of the art processing and packaging process.

    Regular audits by accredited organizations ensure that Amira delivers the highest quality products to our customers. The products / processes are all certified by ISO 9001:2000, Safe Quality Food (which includes HACCP), the BRC (British Retail Consortium), and the US FDA.

    With an office in Dubai, Amira has developed plans for large scale investments in import, handling, storage, distribution, experience and marketing operations to complement the evolved lifestyle of consumers in the GCC region. Amira is also active in promoting food security in the region, with Mr. Karan A. Chanana, being a key speaker at the Middle East Grains Congress, to be held from February, 26th - 28th, 2013 at JW Marriott Hotel in Dubai.

    About Amira Nature Foods
    Founded in 1915, Amira has evolved into a leading global provider of packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand. Amira sells its products primarily in emerging markets through a broad distribution network. Amira's headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States.

    For further information, please contact-
    Manasvi Rasgotra
    Amira Nature Foods Ltd
    +91 9910024411

    Adfactors PR
    +971 559578237

    Cautionary Note on Forward-Looking Statements
    This release may contain forward-looking statements within the meaning of the U.S. federal securities laws. These forward-looking statements generally can be identified by phrases such as that we or our members of management "believe," "expect," "anticipate," "foresee," "forecast," "estimate" or other words or phrases of similar import. Specifically, these statements include, among other things, statements that describe our expectations for the global rice market, our plans to make significant capital expenditures, and other statements of management's beliefs, intentions or goals. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on our results of operations, financial condition, or the price of our ordinary shares.

    hese forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to our ability to perform our agreements with customers; our ability to recognize revenue from our contracts; continued competitive pressures in the marketplace; our ability to implement our plans, forecasts and other expectations with respect to our business and realize additional opportunities for growth; and the other risks and important factors contained and identified in our filings with the Securities and Exchange Commission. All forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, we undertake no obligation to update any forward-looking or other statements herein, whether as a result of new information, future events or otherwise.

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