Alliance Setting New Standards in Real Estate this Lockdown Season

Top Quote The Alliance Group and its flagship Urbanrise brand, have created a record of sorts by achieving a sales target of Rs. 61.5 Crore, during the 3 weeks of the nationwide Lockdown imposed due to COVID-19. End Quote
  • (1888PressRelease) April 27, 2020 - Transforming Odds to Opportunities

    While most real estate companies and their operations have come to a standstill due to this lockdown since March 22, Alliance took this challenge head-on by implementing its “Business Continuity” plan for its Sales and CRM teams, designed just for such contingencies.

    The results speak for themselves, over 145 customers added to our family in just 3 weeks, in these trying times.

    Our offers found appeal with both end-users as well as investors, who in these uncertain times of volatile stock, mutual funds, and gold portfolios, found refuge in the stable and growth-oriented Real Estate market.

    Brand Trust

    Having delivered 5000+ homes before 2019, Alliance through its flagship Urbanrise brand has launched 20,000+ homes in the cities of Chennai, Hyderabad, Bangalore & Visakhapatnam. As a pioneer in the affordable homes segment, this has raised the bar for South India’s real estate market, with projects more than Rs. 14,000 crores under various stages of execution translating to a built-up area of 3.6 Cr. Sq. Ft. (36 Million Sq. Ft.).
    The size and scope of these projects have reinforced customers’ trust in the Alliance and Urbanrise brands.

    The Alliance DNA

    The Alliance Group has always been the quickest to embrace change. Alliance has weathered every significant event to affect the real estate market and came out riding on top - be it demonetization, the transition to GST compliance, adoption of the RERA regime, and now COVID-19.

    Alliance was the 1st real-estate developer in India to file for RERA compliance for one of its then-upcoming projects.


    This has been possible through some of the core principles that have always driven the Alliance Group business such as:
    ● 100% ownership of all properties/lands we develop
    ● Independent fiscal closure for each project
    ● Internal accruals and Equity Partners funding our development
    ● Top-end Equity Partners like Abu Dhabi Investment Authority (ADIA), Kotak Realty Fund lend and monitor our operations
    ● Miniscule exposure to commercial lending
    ● Professionally run organisation and fiscal practices

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