Alight Analytics Announces New Client: Kansas City Southern

Top Quote Kansas City Southern, a transportation company with railroad investments in the U.S., Mexico, and Panama, has chosen Alight Analytics to provide its website strategy and Google Analytics management services. End Quote
  • Kansas City, MO-KS (1888PressRelease) September 17, 2013 - Alight Analytics, a leading marketing analytics firm announced today Kansas City Southern has chosen Alight Analytics to provide website strategy and Google Analytics management services. Alight Analytics will help drive new prospects and customers to the Kansas City Southern website through its Search Engine Optimization and Pay-Per-Click programs.

    Kansas City Southern, a transportation holding company with railroad investments throughout the United States, Mexico, and Panama, is using Alight Analytics' proven four-phase implementation model to build the foundational web strategy designed to support their sales. Alights' specialized analytics team will be assessing website page layouts, evaluating and providing recommendations for implementing appropriate call-to-actions, and offering ideas and insights. Alight Analytics will also provide its Focus Point reporting solution to bring together all key data elements needed to measure success and provide actionable insights.

    "Alight Analytics is proud to be working with Kansas City Southern," said Michelle Jacobs, co-founder of Alight Analytics.

    About Alight Analytics:
    Alight Analytics (, the premier, independent marketing analytics firm, offers industry leading multi-channel marketing analytics solutions for global marketers. Alight Analytics unites clients' offline and online marketing channel data for a transparent, comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and deliver customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Alight's team of marketing analysts, data scientists and web analytics experts provide holistic insights and analysis for effective marketing channel optimization.

    About Kansas City Southern:
    Headquartered in Kansas City, MO, Kansas City Southern is a transportation holding company that has railroad investments in the U.S., Mexico, and Panama. Its primary U.S. holding is The Kansas City Southern Railway Company, serving the central and south central U.S. Its international holdings include Kansas City Southern de Mexico, S.A. de C.V., serving northeastern and central Mexico and the port cities of Lazaro Cardenas, Tampico, and Veracruz, and a 50 percent interest in Panama Canal Railway Company, providing ocean-to-ocean freight and passenger service along the Panama Canal. Kansas City Southern's North American rail holding and strategic alliances are primary components of a NAFTA Railway system, linking the commercial and industrial centers of the U.S., Mexico and Canada.

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