Alight Analytics Announces New Client: Cargill Beef

Top Quote Cargill Beef, an international producer and marketer of food, agricultural, financial, and industrial products and services, has chosen Alight Analytics to provide marketing measurement tracking strategies and web analytics solutions. End Quote
  • Kansas City, MO-KS (1888PressRelease) September 10, 2013 - One of North America's largest beef processors, Cargill Beef, has chosen Alight Analytics to provide marketing measurement and web analytics services. Alight Analytics offers the best in marketing intelligence solutions, including marketing performance analytics, executive dashboards, objective insights, competitive analysis, as well as training services.

    Alight Analytics is proud to offer its full-service marketing intelligence program to Cargill Beef, including dashboard reporting, marketing performance data management, marketing tracking configuration, and web analytics management. A holistic marketing analytics program will be custom designed and developed for Cargill Beef that will deliver an end-to-end view of marketing performance and drive clear data-driven decisions.

    Alight Analytics will utilize Google Analytics as the web analytics solution to optimize Cargill Beef's website experience and capture key sales-oriented actions. Alight will also provide its Focus Point Marketing Intelligence Solution to design real-time customized dashboards to support all marketing analytics KPI metrics, create a centralized data warehouse solution utilizing database platforms designed for big data, and provide fully integrated data management and reporting resources. Additionally, a dedicated marketing analyst and data scientist will provide full-scale modeling, analysis and forecasting services.

    "Alight Analytics is excited to be working with Cargill Beef," said Matt Hertig, Managing Partner of Alight Analytics. "We are looking forward to helping the team at Cargill Beef build their marketing analytics solution."

    About Alight Analytics:
    Alight Analytics (, the premier, independent marketing analytics firm, offers industry leading multi-channel marketing analytics solutions for global marketers. Alight Analytics unites clients' offline and online marketing channel data for a transparent, comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and deliver customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Alight's team of marketing analysts, data scientists and web analytics experts provide holistic insights and analysis for effective marketing channel optimization.

    About Cargill Beef:
    Cargill is an international producer and marketer of food, agricultural, financial, and industrial products and services. Founded in 1865, its privately held company employs 140,000 people in 65 countries, harvesting more than eight million cattle and producing nearly eight billion pounds of boxed beef and by-products each year. Headquartered in Wichita, Kansas, Cargill Beef operates production and fabrication facilities nationally and internationally, including four dedicated regional beef facilities designed to more quickly respond to changing customer needs.

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