Alice Eduardo Wins Barbie PH’s Most Inspiring Entrepreneur Award

Top Quote Alice Eduardo, who founded Sta. Elena Construction and Development Corporation Inc., is one of Barbie PH's nine women recipients. She won the Most Inspiring Entrepreneurship Award. End Quote
  • (1888PressRelease) August 23, 2019 - To honor Barbie’s 60th anniversary, Richprime Global Inc. held the award on March 9, 2019, at The Block Atrium in SM City North Edsa, Quezon City. The Barbie PH Award coincides with the Women’s Month Celebration, recognizing nine empowering women in their respective fields.

    Barbie PH awarded Alice Eduardo as the Most Inspiring Entrepreneur. Eduardo built her construction empire through Sta. Elena Construction & Development Corporation, which is an AAA and Large B firm with a capitalization of at least Php300 million. Other than the power plants, her company built the foundation of Entertainment City. Construction and engineering are male-dominated industries, and yet, she was able to compete against the big names then. She displayed the true grit of any steelman, resulting to her earning the moniker Woman of Steel.

    Further along, she was a staunch supporter of business and charitable works. She was a mentor at Go Negosyo! Eduardo was also honored as one of Forbes’ Heroes of Philanthropy in December 2018 because of her isolation ward donation at the Philippine General Hospital (PGH).

    Eduardo is one among these women who teach and inspire other women that they can be anything they want—Barbie’s 60th-anniversary mantra. After all, Barbie, whose real name is Barbara Millicent Roberts, has been inspiring girls across the globe since 1959.

    According to Mattel, Barbie’s manufacturer, “We proudly honor #MoreRoleModels than ever from around the globe in an effort to inspire more girls.” Barbie has long been redesigned to include adult features, a telling that all girls can become anything they want. Today, Barbie dolls have no stereotypes.

    Richprime Global Inc., the company that brought Barbie in the Philippines, Managing Director, on the other hand, said, “Barbie has been a part of so many lives. She is the only brand that has the power to inspire the next generation. Welcome to all the Barbie fans who are growing up believing in their limitless potential.” Its President Myrna Yao also mentioned that Barbie is “the only doll that represents the lifestyle of the woman” before presenting the recognitions.

    Other awardees included Taguig City Mayor Maria Laarni “Laarni” Cayetano (Most Inspiring Mayor), Chief Executive Officer (CEO) of ABS-CBN Corporation Charo Santos-Concio (Most Inspiring Actress), Belo Medical Group Director Victoria Gonzales Belo-Kho (Most Inspiring Dermatologist and Cosmetic Surgeon), Senator Cynthia Aguilar Villar (Most Inspiring Senator), Chef Jessie Restaurants President and CEO Josefina C. Sincioco (Most Inspiring Chef), Nine Media Corporation President and CNN Philippines owner Armie Jarin-Bennett (Most Inspiring Journalist), Philippine Coast Guard Lieutenant Junior Grade Carina Dayondon (Most Inspiring Adventurer: First Filipina to Complete Seven Summits) and Maine Mendoza (Most Inspiring Celebrity).

    The event was completed by a fashion show and all-girls dance performance.

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