AGENCY09 Showcases Lakme Fashion Week in the Digital Space, 5th Time in a Row

Top Quote AGENCY09 was appointed to manage social media for the 5thconsecutive season and to build,engage and publish exclusive content. End Quote
  • (1888PressRelease) February 17, 2018 - Today, LFW has the largest fan base online when compared to any other fashion week in the world. Earlier this year, AGENCY09 was appointed to manage social media for the 5th consecutive season and to build, engage and publish exclusive content.

    This #LakméFashionWeekS/R’18 had some exclusive on ground content, with an "arcade" area dedicated for quirky bytes from visiting celebrities and designers. Lakmé Fashion Week showcased interesting aspects including Sustainable Fashion Day and presentations by Anita Dongre, Anamika Khanna, Tarun Tahiliani and Shantanu & Nikhil. Other interesting content included fashion-meets-art shows such as Princess Pea X Lovebirds, Naushad Ali and Khanijo. This was effectively captured by AGENCY09’s digital team who ensured that this message was successfully communicated.

    Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance added, “Over these 5 seasons, and 2+ years, AGENCY09 has been consistent in supporting us with fabulous online creatives and rich on ground coverage digitally. Their approach brings in inclusivity of the fashion universe i.e designers, models, celebs, and partner brands.”

    This season also saw successful online campaigns such as "Make-up Artist of the Year," "GenNext" and "#BeTheNext." On winning a multi-agency pitch, Jugal Thakkar, Sr. Brand Catalyst of AGENCY09 quoted, “Lakme Fashion Week is a great combination of visually appealing content and insightful numbers. We have grown with this brand, and each season it keeps getting better, thank you team IMG-R.”

    To see a rundown of Lakmé Fashion Week S/R 2018–
    Follow ( @ ) Lakmefashionwk on social platforms dot
    Facebook:é fashionwk
    Twitter:é fashionwk
    Check what was new at LFW -
    Official hashtags: #LFWSR18 #LakmeFashionWeek #MakeFashionGood #AGENCY09

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