AdSpruce brings mobile ad interactivity to feature phones and phones with poor connectivity in emerging markets

Top Quote AdSpruce technology brings mobile ad interactivity to the most rural areas of Southeast Asia, Latin America and Africa. End Quote
  • (1888PressRelease) March 21, 2016 - Mobile video ad tech industry leader, AdSpruceŽ, enhances its ad platform to allow advertisers to dynamically target, deliver and track interactive video and rich media ad campaigns on low-end feature phones and any device with low connectivity. This is enabling advertisers to reach emerging-class consumers in the rural areas of Southeast Asia, India, LATAM and Africa, covering many of the fastest growing mobile markets worldwide.

    Southeast Asia is an area which is experiencing significant growth in the mobile market, in particular Vietnam, Thailand, Philippines and Indonesia, with users spending between 129-160 minutes per day on the mobile internet. Smartphone penetration is expected to increase fivefold in Southeast Asia by 2019 (Ericson, 2015), but there is still a very high ownership rate of low-end mobile devices. In Vietnam, 52% of mobile users still rely on a non-smartphone device.

    Ian Mullins, founder and CEO of AdSpruce says "Whilst feature phone usage is declining, today there are still over 1bn people using feature phones on the mobile web, most of them even have access to 3G and wifi - so the video quality can be amazing even on a small screen. The core of our technology platform is a proprietary Content Delivery Network (CDN) for mobile devices that optimizes the bit rate, video and media assets for every screen and in any network environment. Latency, speed and tracking are complex issues to solve in mobile networks and our 10-year track record of serving video to mobile devices means we can offer enhanced video experiences on legacy devices as well as the latest smartphones and tablets."

    Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses proprietary ad serving technology to deliver mobile ads to more than twice as many devices as their nearest competitor, allowing them to reach audiences no other ad technology can.

    AdSpruce's ability to inject, track, deliver and click-enable HTML5-style video advertisements across all devices means that even users in the most rural of areas - where smartphone penetration is at its lowest - can be served interactive video and rich media adverts. AdSpruce's technology and engaging ad spots will come as great news for advertisers aiming to target the rapidly growing emerging market consumers. By using AdSpruce's guaranteed viewability and performance rich-media ad spots, such as iEndcard and Full Page Takeover, advertisers will not need to compromise on ad quality when targeting hard-to-reach, yet valuable, markets.

    About AdSpruce
    AdSpruce is a mobile video ad tech company which specialises in providing mobile web advertising solutions for advertisers and publishers.

    AdSpruce enables publishers to maximise revenue from their mobile websites by providing an industry-first mobile web Ad Development Kit (ADK) that integrates video advertising across video inventory. The AdSpruce mobile web ADK provides the first solution for trackable pre-roll advertising on feature phones and a variety of ad spots on smartphones and tablets. Approximately 65% of all mobile video is consumed on the mobile web (Nielsen, 2013) and AdSpruce's ad units are available on HTML5 as well as other internet-enabled phones. Using the AdSpruce ADK, publishers can monetise more of their mobile traffic and enhance their revenue.

    Founded in 2011, AdSpruce has delivered millions of video adverts for some of the world's biggest brands including Microsoft, IBM, Disney, Coca Cola, Vodafone, BBC and BMW.

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