Addressing Strategic Hospitality Leadership Issues In Asia's Fast-growing Tourism and Hospitality Industry

Top Quote Written by alumni and board members of the Cornell School of Hotel Administration, the only Ivy League hotel school, this book highlights and illustrates the multi-faceted skills necessary for this exciting segment. End Quote
  • (1888PressRelease) October 05, 2010 - The exponential growth projected for the tourism industry[1] in the Asia Pacific will pose a myriad of opportunities for hospitality businesses. While this provides great growth potential for the hospitality industry, businesses face complex challenges from the diverse and multifaceted regulatory environments; variations in the business climate; multiple cultural, religious and social values; varied political climates and the vast differences in business practices in Asia. These factors - which can make or break tourism and hospitality ventures - are explored in the timely new book, "Strategic Hospitality Leadership: The Asian Initiative" (ISBN: 978-0-470-82432-0).

    Edited by Dr. Russell Arthur Smith (Interim Dean of Cornell-Nanyang Institute of Hospitality Management (CNI) in the Nanyang Technological University, Singapore) and Dr. Judy A. Siguaw (Dean of the College of Human Ecology at East Carolina University, United States), Strategic Hospitality Leadership is a compendium contributed by alumni of the Cornell University's School of Hotel Administration, faculty from CNI and members of its Joint Advisory Board. The contributors come from or are based in various countries such as Singapore, Thailand, Japan, Vietnam and the United States. Together, the book distills invaluable knowledge and experiences of these contributors who are C-level and senior management executives of successful hotels and resorts, serviced apartments, restaurants, and food and beverage groups across Asia.

    Drawing on their collective wisdom, it provides the first specialized approach to the business of hospitality in Asia, which fills a critical gap in written work on this topic. Among the issues discussed are:
    Pursuing the Right Strategic Direction (by Baron R. Ah Moo)
    Achieving Successful Development Planning (by Russell Arthur Smith)
    Creating a Welcoming Service Strategy (by Raymond Bickson)
    Winning Ways to Successful Portfolio Management (by William E. Heinecke)
    Strengthening Brand Management and Value (by Michael Issenberg)
    Venturing Into an Asian Market Competitively (by Devin Kimble)
    Achieving Great Business Growth (by Chiaki Tanuma)
    Managing Crises Effectively (by Chittimas Ketvoravit)
    Establishing Strategic Human Resource (by Choe Peng Sum)
    Being an Inspiring Leader (by Jennie Chua)
    Developing and Implementing Best Practices (by Judy Siguaw)
    Looking Ahead at Hospitality Trends in Asia (by Russell Arthur Smith)

    The book Editors, Dr Smith and Dr Siguaw said: "Doing business in the tourism and hospitality scene in Asia can be very interesting and potentially rewarding. The dynamic environment is fueled by escalating affluence, greater sophistication, improving infrastructure, better education, and a more welcoming climate for both local and foreign companies. Strategic Hospitality Leadership will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia. We hope this book will increase the success of new entrants in the region. We also hope that this first CNI-published book will become a must-read for all practitioners, academic staff and students who are interested in the fast-growing tourism and hospitality industry in Asia".

    Several hospitality leaders have welcomed the publication of this book. Among them is Captain CP Krishnan Nair, Chairman, The Leela Palaces, Hotels and Resorts, India who said: "A first of its kind, the book Strategic Hospitality Leadership captures the captivating journeys of hospitality leaders into the fastest growing tourism markets in the world. Filled with lessons learned from firsthand experiences, this book provides invaluable insight into the challenging yet fulfilling markets of Asia and highlights successful strategies that are unique to the region. I recommend this book as a must-read for both seasoned and aspiring hoteliers who wish to foray into the fascinating world of Asian hospitality and seize the vast opportunities that Asia provides".
    Another hotelier, Hirohide Abe, Vice President, Hyatt Japan shared: "Strategic Hospitality is an invaluable collection of write-ups from highly respected entrepreneurs and business leaders in Asia's hospitality and tourism industry. In this book, the contributors give us insight on Asia's unique and diversified business and market. They also share their wisdom and expertise on strategic and practical approached to become successful in this booming sector".

    [1] According to the United Nations World Tourism Organization, Asia Pacific's tourism industry is expected to grow by 6.5 percent annually over the next 15 years. (World Tourism Organization. 2009. Tourism 2020 Vision.

    Besides the Editors, the Contributors are:
    Baron R. Ah Moo - Chief Executive Officer, Indochina Hotels and Resorts (Vietnam)
    Raymond Bickson - Managing Director and Chief Executive Officer, Indian Hotels Company Ltd. (India)
    William E. Heinecke - Chairman and Chief Executive Officer, Minor Group (Thailand)
    Michael Issenberg - Chairman and Chief Executive Officer, Accor Asia Pacific (Singapore)
    Devin Otto Kimble - Founder and Managing Director, MENU Pte. Ltd. Food & Drinks Group (Singapore)
    Chiaki Tanuma - President and Chief Executive Officer, Green House Group (Japan)
    Chittimas Ketvoravit - Managing Director, DK Lam Group of Companies (Thailand)
    Choe Peng Sum - Chief Executive Officer, Frasers Hospitality Pte. Ltd. (Singapore)
    Jennie Chua - Chief Corporate Officer, CapitaLand Limited (Singapore)

    About the Editors:
    Dr. Russell Arthur Smith is Interim Dean, Cornell-Nanyang Institute of Hospitality Management, in the Nanyang Technological University, Singapore. He is a hospitality and tourism development expert, who has extensive academic and professional experience in Asia, as well as Australia, North America, and the Middle East. He holds a doctorate from Harvard University and a degree in Architecture with first-class honors from the University if Queensland, Australia. He is a certified practicing planner.
    Dr. Judy A. Siguaw is Dean of the College of Human Ecology at East Carolina University, United States. She was formerly a professor of marketing in Cornell University's School of Hotel Administration. The founding Dean of Cornell-Nanyang Institute of Hospitality Management, she previously held the J. Thomas Clark Chair in Entrepreneurship and Personal Enterprise.

    About Wiley:
    Founded in 1807, John Wiley & Sons, Inc. is a legal family that has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.
    Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

    About Cornell-Nanyang Institute of Hospitality Management:
    The Cornell-Nanyang Institute of Hospitality Management is the premier hospitality management institute, and a partnership between the world's leading hotel management school - Cornell University's School of Hotel Administration and one of Asia's elite business schools - Nanyang Technological University's Nanyang Business School.
    Cornell University is the only Ivy League university to offer bachelor, master and PhD programs in hospitality management. The Nanyang Business School is a premier business school ranked number one in Singapore and number three in Asia and whose Master in Business Administration is in the top 27 in the world by the Financial Times 2010 Global MBA Rankings. CNI won the Hospitality Excellence Award 2010 at the China Hotel Investment Conference (CHIC) in Shanghai in May 2010.
    Strategically located in Singapore, CNI is positioned to develop leaders, managers and entrepreneurs for the Asian hospitality and tourism industry. It offers hospitality education programs designed to alleviate the shortage of qualified talent that is currently plaguing the hospitality industry in Asia Pacific.

    The main programs provided by the institute are:
    Master of Management in Hospitality (MMH)
    This is a one-year postgraduate degree equivalent to a Master of Business Administration and is specialized in the hospitality industry. MMH students spend six months in Singapore with the Nanyang Business School and six months at the Cornell University's School of Hotel Administration in Ithaca, New York, USA.
    Executive Education
    This includes the Professional Development Program (PDP), General Managers Program (GMP) and Custom Programs.
    CNI also delivers cutting-edge hospitality research with Asian perspectives and focuses through Asian Business Case Center by Nanyang Business School and Center for Hospitality Research by Cornell University's School of Hotel Administration.

    Issued by Wiley and Cornell-Nanyang Institute of Hospitality Management

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