Actiance to Provide Guidance to Global Digital Marketing Professionals at iStrategy Canada

Top Quote Company to moderate panel on social media in the enterprise. End Quote
  • (1888PressRelease) December 04, 2012 - BELMONT, Calif. - Actiance, helping organizations benefit from new forms of communications and collaboration, today announced Sarah Carter, the company's general manager of Social Business, will moderate a panel at iStrategy Canada. Carter will guide panellists through an interactive discussion on their social media journey and lessons learned along the way. The conference, held in Toronto, Canada, provides expert advice and real-life examples to digital marketing professionals seeking knowledge on how to transform their digital strategy for 2013 and beyond.

    Focusing on real-life case studies, the panel will shed light on the strategies, tools and ideas that have led to social success in the Canadian financial services industry, as well as what the road ahead may hold. Carter, moderating the discussion, works with Actiance's financial services and insurance clients on best practice approaches for social business and collaboration strategies.

    "Canada has become a hotbed for digital marketing, as one-third of the entire population owns smartphones and social networks are emerging as the place to interact with consumers and professionals. Marketers that wish to connect with consumers need to understand what works, what doesn't and the best approach for ensuring all communications on social channels are effective and align with overall business goals," said Carter.

    What: Social and financial services: pioneers and practitioners share stories from the trench

    Where: Intercontinental Hotel Toronto Centre

    When: Tuesday, December 4, 2012, 10:10am - 10:50am ET

    Panelists: Paul Regan, head of media and innovation strategy at Scotiabank; Rich Smith, CMO at AIG; Joycelyn David, director of marketing at Western Union.
    For more information on Actiance or its products, please visit Actiance is on Twitter at: To read the company's blog, please visit:

    About Actiance
    ActianceŽ is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash the social enterprise.

    The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and (CRM).

    Actiance headquarters are in Belmont, California. For more information, visit or call 1-888-349-3223.

    PR Contact Information:
    Austin Edgington
    Actiance, Inc.
    650 245-0166 (mobile)
    aedgington ( @ ) actiance dot com

    Catherine Koo or Amy Robinson
    LEWIS PR for Actiance
    actiance ( @ ) lewispr dot com

    EMEA & APAC Press Contact:
    Sara Claridge
    Marylebone Media Relations
    sara ( @ ) marylebone dot
    +44 (0) 20 8133 5572
    +44 (0) 7968 626838 (mobile)

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