According to BBVA-Google Tourism in Spain Indicator, inflows of foreign tourists will rise to 1.92 million in February

Top Quote The new BBVA-Google indicator forecasts that inflows of foreign tourists will grow 4.4% in February vs. the same period last year End Quote
  • (1888PressRelease) January 23, 2012 - According to the new indicator for hotel overnight stays, these will increase 0.5% in February 2012 year-on-year
    The BBVA-Google Tourism in Spain indicators will help accurately forecast sector trends a month in advance (read related Press release)
    The results obtained by the BBVA-Google Tourism in Spain Indicator forecast that the inflow of foreign tourists will total 1.92 million in February, up 4.4% on the same month 2011. According to the forecasts presented today which correspond to December 2011, January and February 2012, overnight stays will total 14.3 million, 0.5% higher than the February 2011 figure.

    The data obtained from the new BBVA-Google Tourism in Spain indicators will help improve the accuracy of forecasts of tourist inflows and overnight stays of the conventional models that do not include information from internet searches. The forecasts obtained with these indicators will be an important working tool for all industry companies and agents as well as the rest of society.

    According to the information obtained by the new indicator, in December foreign tourist inflows (official figures will be released at the end of this month) totalled 1.71 million people, up 3.7% on December 2010. Meanwhile, overnight stays in December are expected to reach 12.9 million people, 1% higher year-on-year.

    According to the indicator, tourist inflows in January are expected to decline to 1.63 million due to the seasonal effect, although this would be an increase of 3.7% compared to the same period the previous year. Overnight stays will be up 0.7% to 12.3 million people.

    Based on current forecasts, figures for the winter season are unlikely to be affected by the slowdown in consumption affecting Europe as a whole. According to current forecasts, foreign tourist inflows will total 1.92 million people, up 4.4% on February 2011.

    Overnight stays are also expected to perform positively, rising 0.8% between December 2011 and February 2012 compared to the same period the previous year.

    BBVA is a customer-centre global financial services group founded in 1857. The Group has a solid leadership position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Its diversified business is biased to high-growth markets and it relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading Euro zone banks in terms of ROE and efficiency. Corporate responsibility is inherent to its business model, promotes inclusiveness and supports research and culture. BBVA operates with utmost integrity, long-term vision and best practices, and is included in the main sustainability indexes.

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