Abu Dhabi-based Startup FissionLink Reinvents Social Media Marketing

Top Quote FissionLink, Abu Dhabi-based social media marketing startup has launched its social media marketing platform. End Quote
  • (1888PressRelease) September 17, 2013 - Social media marketing has changed the landscape of how people do sales and marketing online. This is because businesses have taken their brands to where the prospects and customers are-on social networks. In the UAE, one start-up has taken it a step further by developing an on-site social media marketing platform.

    FissionLink, an Abu Dhabi-based startup has created a user friendly on-site customer engagement application that incorporates social media marketing. This revolutionary application aims to give additional exposure to brands online by incorporating all the fun aspects of social networking and strategically incorporate viral marketing. FissionLink combines the excitement of social media networking and a loyalty-rewards program for the engagement of every user. For people who have the passion for dining, shopping and other activities you can recommend your favorite places by sharing experiences on your social networks. By doing so, you earn points that subsequently accumulate to win instant gifts, claim rewards and special offers.

    Founded in 2012 in Abu Dhabi, FissionLink grew from just three employees to a team of more than 20 expats and Emaratis who are empowered by passion for tech, social media and innovation. Today, a mobile app is now available for smartphones as well as FissionLink terminals that can be strategically placed in establishments and events.

    The Story Behind the Logo

    The logo, a hand gesture with the thumb and two fingers raised, was inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. His trademark hand sign signifies "victory, win and I love you".

    Rewarding Brand Ambassadors

    With the use of a MyLikes Card, users are able to link their social media networks such as Facebook and Twitter to sign up to FissionLink. A QR code is scanned on a FissionLink terminal at an establishment's location and it does not even take more than three minutes to become a member. Sharing messages and other FissionLink activities will reward users to chances of winning instant prizes, points accumulation to redeem exciting items and special offers. The platform will allow on-premise customer engagement to share broadcasts; status messages and other posts from the business location itself that will make it go viral on social networking sites.

    Chief Executive Officer, Co-founder Ali Binyahia believes that the United Arab Emirates is ready to embrace social media marketing. This is why he decided to take it a step further. "The challenge when it comes to introducing FissionLink to the country is that the country is just starting to embrace this type of marketing, therefore some businesses are still skeptical about the app." Mr. Binyahia also added that mass media is still being utilized even if it is more costly than investing in social media marketing. The greatest challenge is to show the UAE and the rest of the MENA entire region the power of social media and its effectiveness to influence without being costly.

    FissionLink is a proud local tech startup with a team of talented and experienced programmers, marketing and sales people of diverse nationalities. With challenges and all, FissionLink's outlook towards the future is optimistic because Ali Binyahia believes that it is just a matter of time when FissionLink makes its breakthrough and Abu Dhabi will realize social media marketing's full potential.

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