A New Constant Companion - BodyMedia(R) Enlists America's Toughest Trainer, Jillian Michaels, as a Brand Partner

Top Quote BodyMedia, Inc. is thrilled to announce the country's premier health and wellness coach, Jillian Michaels, as its latest brand partner. After ten years as a constant companion to hundreds of thousands of individuals seeking a healthier lifestyle, BodyMedia is giving users yet another reason to put on the Armband and take off the pounds by enlisting America's Toughest Trainer into its corner. End Quote
  • San Francisco, CA (1888PressRelease) October 25, 2011 - A fitness expert and life coach best known for her role as a trainer on The Doctors, The Biggest Loser and Losing It With Jillian, Michaels is an official endorser of BodyMedia's weight management program (http://www.bodymedia.com/) , which features the multi-sensor BodyMedia FIT Armbands and the online Activity Manager. Clinically proven to improve weight loss by 3x*, Michaels sees it as the most powerful weight loss tool in the market, period:

    "There is only one body monitoring weight loss tool on the market that I deem essential to establishing a healthy lifestyle, and that is the BodyMedia FIT system." - Jillian Michaels

    Capturing over 5000 data points per minute using four sophisticated sensors, the BodyMedia FIT Armband tracks everything from calories burned (http://www.bodymedia.com/), and steps taken to levels of physical activity and sleep. The online component of the BodyMedia system takes full spectrum fitness to the next level, allowing users to monitor all aspects of their daily routine that are essential to healthy living. As someone who has consistently promoted the importance of accountability and a balanced lifestyle, Michaels' affinity for the BodyMedia FIT system and relationship with the brand developed naturally.

    "We are thrilled to count Jillian Michaels as our newest brand partner. She embodies the healthy living platform BodyMedia stands for and we are proud to be endorsed by such a leader in the fitness field." - Christine Robins, CEO of BodyMedia

    In addition to being an avid supporter of the current BodyMedia FIT system, Michaels will join forces with BodyMedia in the coming months to unveil a co-branded system that will give FIT fans even more ways to tune into healthy living and enjoy the brand's industry-leading accuracy. Michaels will be using her expertise to help the unparalleled technology become anyone's fitness coach!

    Strap on success with BodyMedia FIT Armbands that measure motion, heat flux, skin temperature, and galvanic skin response to help users track results, set individualized activity goals, log daily food intake, and monitor sleep efficiency through the online component of the BodyMedia system, the Activity Manager. In addition to an entry-level Armband, the line also offers a wireless Armband, which utilizes Bluetooth® technology to communicate directly with a smartphone and provide near real-time caloric burn data, physical activity levels and steps taken. And, keep an eye out for the newest and sleekest Armband in the collection, set to launch later this month!

    BodyMedia FIT Armbands are available online at www.bodymedia.com and select retailers. Prices range from $179.99 - $249.99 and include a FREE trial period subscription to the Activity Manager (various options available).

    For more information on BodyMedia, please contact Caryn Schoenbeck or Lindsay Alix of Skirt PR at 773.661.7000 or
    cschoenbeck ( @ ) skirtpr dot com / lalix ( @ ) skirtpr dot com

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