A Brand New Collaboration of 5 Authoritative Organizations HFD2011 Opens a New Era for Home Fashion & Decor Industry

Top Quote HFD 2011 serves as a good channel for the trendy and innovative brands to expand into the capital-led Bohai market. The exhibition provides a perfect platform for quality home products suppliers to tap into both local and overseas markets. End Quote
  • (1888PressRelease) December 24, 2010 - 2011 is a new start of China's Five-Year Plan (2011-2015). With a clearer direction of promoting "Green Economy" and "Low Carbon Society", environmental-friendly, trendy and green products are more welcomed by local consumers, especially those high-end users who pursue a better quality of life and lifestyle.

    In order to have a sustainable growth of China's home fashion, furniture & decoration industry, to facilitate the communication between Northern and Southern Chinese enterprises, as well as to serve the markets surrounding Bohai Sea, China Building Decoration Association (CBDA), China Furniture & Decoration Chamber of Commerce (CFDCC), Dongguan Famous Furniture Association and Guangdong Furniture Chamber of Commerce (GDFCC), firstly join hands with Adsale Exhibition Services Ltd. - the pioneer of international trade fairs organizer in China for over 30 years, to launch China (Beijing) International Exhibition on Furniture, Home Fashion & Decorations 2011 (HFD2011) on Jun 9 -12, 2011 at New China International Exhibition Centre (NCIEC).

    Authoritative Guests Attend the Press Conference
    A press conference was held today (Dec 15) at Beijing Radisson Blu Hotel with theme "The Brand New Integrated Home Fashion Trading Platform in Bohai Area". Number of guests from renowned enterprises and associations attended. Ms. Zhang Zhongling, Secretary General of China Building Decoration Association Material Committee, welcomed all the guests attended on behalf of the organizers; Mr. Li Changli, Vice Chairman of China Building Decoration Association, Mr. Zhang Chuanxi, Executive Chairman and Secretary General of China Furniture & Decoration Chamber of Commerce, Ms. Fang Hui, Secretary General of Dongguan Famous Furniture Association, Mr. Jiang Dehui, Executive President and General Secretary of Guangdong Furniture Chamber of Commerce and Mr. Stanley Chu, Chairman of Adsale Exhibition Services Ltd. delivered their speeches on industrial development as well as show highlights respectively.

    Mr. Li Changli of China Building Decoration Association explained, "Home fashion and building materials industry in China is at the key turning point in its history. It is a new era for innovation and quality-orientation. The production value of China's building and decoration industry exceeds RMB 2 trillion in 2010, more than 14 million people are working in this industry. We utilize our advantages to motivate 20,000 member companies to exhibit and visit HFD2011. Exhibitors can understand more about the needs of customers while visitors can grasp the latest market trend. We believe that the show will attract over 30,000 buyers to come and purchase." "Adsale persists in providing the most professional exhibitions to all industry players. Beijing - the capital of China, is a hub of both traditional culture and the latest fads. With Beijing's evolution towards a "World City" and its stepping up for a cosmopolitan image, its influence on the world's economy, politics and culture that the city imposed is indispensable. Beijing has also set the most fashionable trends for home product consumption in China", said Mr. Chu of Adsale.

    Spectacular Scale of 600 Exhibitors and 60,000sqm Exhibiting Area
    HFD2011 is expected to accommodate 600 exhibitors and reach 60,000sqm exhibiting area. 5 theme zones will be set up, namely "Premium Furniture Zone", "Decorative Product Zone", "Kitchen & Bath Zone", "Decorative Material Zone" and "Home Design Zone", so as to facilitate different target visitors including property developers, building constructors, decoration & interior design companies, designers, building design companies, star hotels & restaurants, all design lovers, etc.

    Organizers also announced that various attractive activities will be held concurrently with hot topics on Trend, Design, Home Fashion, etc. Among all, China Real Estate Association and China Building Materials Circulation Association will organize an activity named "China Home Interior Design Fair - Designers Homes Exhibition". Award-winning designers homes by 30 top Chinese real estate developers will be showcased and visitors can experience the explicitly creative interior design solutions.

    Mr. Jiang Dehui, Executive President and General Secretary of GDFCC, revealed that the chamber will organize a Guangdong Pavilion at the fairground. This is the first time to gather excellent Guangdong's furniture enterprises altogether and to promote "Guangdong as a brand icon" outside Guangdong Province.

    Renowned Enterprises Join the Strategic Partnership Signing Ceremony
    Furthermore, BBMG Group Company Limited, Alliance of Beijing-style Furniture Brands, Beijing New Building Material (Group) Co., Ltd., Hunter Douglas, Guli Security Products Limited, Dongguan YiJia Sofa Co., Ltd., OuDe Furniture, Asia Pacific City of Furniture and Home Materials, etc, have attended the press conference and signed the partnership contract with HFD2011. As renowned enterprises in their own business sectors, they said that Northern China offers unparalleled business opportunities and they believe that the market will grow continuously in coming years. In the past few years, companies could not find one suitable exhibition in Beijing; HFD2011 is really a good platform for them to enlarge the market share in Bohai Area.

    In the final part of the press conference, all guests held a ceremony to highlight the first cooperation between Northern and Southern Chinese associations. It is expected that HFD2011 will become a stunning show in furniture and decoration industry in China.

    HFD2011 will be held on Jun 9 -12, 2011 at New China International Exhibition Centre (NCIEC), Beijing, PR China. Apart from 5 authoritative organizers, the show is also co-organized by China Building Decoration Association Material Committee, Beijing Yazhan Exhibition Services Ltd. and GD Modern Convention & Exhibition Management Co. Ltd.

    For more details, please visit official website www.homefashionbj.com or contact Adsale Exhibition Services Ltd.

    Exhibitors Enquiries:
    Hong Kong
    Ms Canny Liu / Ms Kerry Chan
    Tel: (852) 2516 3521 / 2516 3519
    Fax: (852) 2516 5024
    Email: hfd ( @ ) adsale dot com dot hk

    Visitor / Media Enquiries:
    Hong Kong
    Mr Andy Ng / Ms Fiona Pang
    Tel: (852) 2516 3382 / 2516 3348
    Fax: (852) 2516 5024
    Email: publicity ( @ ) adsale dot com dot hk

    Show Website: www.homefashionbj.com
    Adsale Group Website: www.adsale.com.hk

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