In their work and in their friendship, Marc Schneier and Russell Simmons embody the principles of The Foundation for Ethnic Understanding, which promotes face-to-face dialog as a means of combating discrimination.
While sitting at a Chinese restaurant, Seth Front, son of a Rabbi, thought to himself, “Jews love Chinese food. Why isn’t there a Jewish Zodiac?” But what would a Jewish Zodiac be? It wouldn’t be ‘Year Of The Dragon’ or ‘Year Of The Ox,’ it would be ‘Year Of The Bagel’ and ‘Year Of The Lox.’ It would be...deli food!
And thus The Jewish Zodiac was born.
Jewish education has now reached new heights both in quality of delivery and accessibility. The dilemma: How do you reach hundreds, even thousands of people with a message that is 1200 years old? In those days, communication was done virtually by word of mouth, but today we have the benefit of the internet. So why not use it?
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