5W Public Relations Adds Shake Weight(TM) to Its Consumer Lifestyle Client Roster

Top Quote 5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., today announced the addition of Shake Weight™ to its diverse roster of consumer lifestyle clients. End Quote
  • New York, NY (1888PressRelease) October 25, 2011 - Shake Weight™ is a scientifically proven product that helps men and women to shape and tone their arms, shoulders and chest in just six minutes per day. Shake Weight™ leverages the benefits of Dynamic Inertia, a new workout technology that can increase muscle activity to nearly 300% compared to a standard dumbbell.

    Shake Weight™ is a product of Fitness IQ™, a California-based health and fitness company dedicated to bringing innovative, practical and affordable fitness products directly to consumers across the globe. Shake Weight™ is available in 2.5 lbs for women at a retail price of $19.95 and 5 lbs for men at a retail price of $29.95.

    "5WPR is so pleased to be working with this industry-leading company," said Ronn Torossian, CEO of 5W Public Relations. "We are looking forward to helping this brand capture additional market share and elevating its visibility within leading consumer media."

    "Shake Weight™ is a global brand and we are thrilled to have 5W Public Relations on board to help execute our public relations strategies, said Johann Verheem, CEO of JH Direct, the California-based direct response company that manages Fitness IQ, the developers of the Shake Weight™. "We are impressed with 5W's commitment to the Shake Weight™ brand and are confident they will be an asset to us in delivering our core messages to our consumers."

    For Shake Weight™, 5W Public Relations will execute a campaign featuring media relations, celebrity seeding, product integrations, co-branded partnerships, and more.


    5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

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