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55% of Tech Savvy Moms Warn Retailers that their 2012 Holiday Shopping Budgets Are Smaller this Year

Top Quote While Hatchedit.com predicts a strong holiday shopping season, it warns that 55% of the women surveyed by the social network expressed that they will be cutting back on their holiday shopping in 2012. End Quote
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    QuoteRespondents indicated that no one specific toy or product has taken the marketplace by storm this yearQuote
  • (1888PressRelease) November 16, 2012 - Hatchedit.com, the free, micro social network built around organization tools and a shareable family calendar reached out to its more than 8,500 members to find out how they would budget and plan for their 2012 Holiday celebrations.

    The women responded on everything from the importance of Black Friday and Cyber Monday, to how much they anticipated on spending per child and what influences their shopping choices the most.

    With that information we published ""2012 Holiday Shopping and the Tech Savvy Female Consumer" - which can be found here: http://www.hatchedit.com/pub/images/2012_Holiday_Shopping_with_the_Tech_Savvy_Female_Consumer.pdf or on the http://www.hatchedit.com site - just click on the RESEARCH button on the bottom of the page.

    Our users answered 25 questions that inform us on everything from who they are and where they live, to what their shopping habits and planning strategies are, where they hope to cut back, and where they know they will splurge.

    Survey Highlights
    55% of women will cut back spending on Holiday Shopping compared with 2011
    65.5% of women will be Holiday Shopping mainly on the Internet
    Cyber Monday has grown more important to women consumers than Black Friday
    49.6% of women do not believe any one major sale day will greatly effect their shopping strategy
    59.7% of respondents said coupons would influence what they purchased this holiday season
    Respondents indicated that no one specific toy or product has taken the marketplace by storm this year.

    One excerpt from our White Paper: "2012 Holiday Shopping and the Tech Savvy Female Consumer"

    Holiday Shopping: Family Economics
    While the NRF anticipates seeing a slight uptick in spending this year (+4.1%), the women consumers we interviewed will be trying hard to cut Holiday spending.

    More than half (55%) of the women we spoke with anticipate spending less in 2012 than they did in 2011.

    Our respondents cited everything from employment distress to stricter overall budgeting as reasons for their budget cuts. Many of those who did not expect to spend less than last year also did not expect to surpass last year's holiday spending.

    Comments we received on cutting budgets included:

    "I had to watch [spending] in 2011, but even more in 2012."
    "I really need to try to watch it this year. My husband and I have both been out of work and things are really tight. I can't cancel Christmas. I just have to spend less."
    "Have budgeted the same amounts."
    "Same if not worse financial situation."
    "We are always looking for the best prices on things, we always have and always will."

    Noticeably, gift buying for immediate family is one area where moms do not like to cut back.

    The full white paper may be downloaded here: http://www.hatchedit.com/pub/images/2012_Holiday_Shopping_with_the_Tech_Savvy_Female_Consumer.pdf

    About Hatchedit.com
    HATCHEDit.com is a free, micro-social network built around safe, on-line digital whiteboard tools for organizing and communicating with family and friends. HATCHEDit and its mobile device apps help members fluidly manage and coordinate their lives. This is accomplished through the easy sharing of calendars, to-do lists, photos, and group chatting via a closed social network made up of a member's inner circle.

    Immediate family members, extended family and close friends, can share important life scheduling tools and "experience" products (photos, videos, Facebook, etc) within a closed circle, and yet also interact more publicly with schools, playgroups, gyms, hobby groups, and other interest areas that require communicating for day to day scheduling needs. Moreover, HATCHEDit's free iPhone and Android Apps mean that no matter where you are, at work, school, the grocery store or the soccer field, you can stay on top of your busy schedule no matter how quickly or how often it changes.

    Most importantly HATCHEDit members are completely in control at all times of exactly what and with whom they want to share. So, whether you are managing a busy family life or a busy social life (or both!) HATCHEDit provides a private, networked platform for coordinating plans with the people closest to you.

    HATCHEDit focuses on bringing CEO tools to the business of life. Whether that business includes managing a family, a sorority, or even just a network of friends, HATCHEDit provides both the tools and the capability to manage your life the same way you live it - socially. Initially targeting the needs of the "Family CEO", HATCHEDit delivers CEO-worthy management tools to the most highly coveted consumer group - women aged 24-54. This group drives $5 trillion of consumer spending in the US every year.

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