2010 Blog Book Review Breathes New Life into 2006 Award-Winning Weaving a Woman's Life by Shamanic Dream and Creativity Coach

An unsolicited blog book review, posted New Year's Day, of "Weaving a Woman's Life: Spiritual Lessons from the Loom," an award-winning self-help book published in 2006, receives over 1000 reads in several days and re-activates books sales on author's site and Amazon. End Quote

(1888PressRelease) January 19, 2010 - Author, Paula Chaffee Scardamalia, figured that sales of her self-published book, Weaving a Woman's Life: Spiritual Lessons from the Loom, released in the spring of 2006, were now solely dependent upon her personal appearances and speaking gigs as a shamanic dream and creativity coach-until she opened her email on New Year's Day. One email was from a woman, complimenting Scardamalia because of an enthusiastic review of her book that the woman had read on Weavezine.com, a popular online ezine/blog for weavers and other fiberartists. The review, posted that day, had more than 1000 reads in the next few days. And as the read stats climbed, so did book sales.

"I haven't seen this much activity since the book first came out," says Scardamalia. "I've had orders coming in from my site and from Amazon ever since."

Similar to books like "Centering" by M. C. Richards, and "Zen and the Art of Knitting" by Bernadette Murphy, Weaving a Woman's Life uses craft, in this case weaving, as a metaphor for the spiritual life. Scardamalia's book, which won the Bronze in the category of Self-Help from the 2007 Foreword Magazine's Book of the Year Awards, contains many personal anecdotes related to the challenges of building a career and practicing her craft as an internationally recognized professional weaver, while also raising three boys with her husband.

"The Internet has served me well, especially as a self-published author. The other big jump in sales occurred shortly after the book was released when Beliefnet.com posted a chapter from the book titled, Making Mistakes."

Touted as a great tool for building buzz about the next blockbuster novel, it appears that social media now has the power to revitalize sales of previously published books as well-even books that are several years old. According to social media marketing statistics analyzed in March of 2009 by Neilsen Online, social media networks and blogs are now the 4th most popular online activity, beating out personal email. With more social media network memberships in the millions and an estimated 900,000 blog posts being created within a single 24-hour period, it only takes being in the right place at the right time for buzz about a book to make a difference.

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