2 Digital Marketing Trends important in 2019

Top Quote As 2019 approaches, STZ Soft announces the 2 Digital Marketing Trends. End Quote
  • (1888PressRelease) January 09, 2019 - As 2019 approaches, STZ Soft announces the 2 Digital Marketing Trends

    As 2019 approaches, the digital marketing landscape that embraces SEO, social media, PPC, content marketing and more is observing a considerable shift. There may have been a time when you could’ve banished artificial intelligence or visual search as stunts from the latest blockbuster science fiction film, but that time is long gone.

    There are many new digital marketing trends and tactics that are progressing in the current high-tech; Internet-connected period and businesses now need to use them to triumph in their efforts because what worked for you last year may not work this year.
    Here are two key digital marketing trends for 2019.

    1) Artificial Intelligence
    According to the Managing Director, STZ Soft, “Artificial intelligence will grab the world one day! Or at least the world’s easiest jobs.”

    He also added, “AI can examine consumer behavior and search patterns, using data from social media platforms and blog posts to guide businesses comprehend how users and customers find their products and services. For instance, Facebook messenger bots (which we’ll talk more about later) can guide you automate and optimize your customer service.”

    Artificial intelligence also provides information and tips to users by getting into conversations. According to Gartner, 25% of customer service will utilize Chatbot technology by 2020, up from less than 2% in 2017.

    Businesses embracing AI in 2019 will be capable to conserve costs and elevate development, getting an edge over their competitors.

    2) Programmatic Advertising
    Programmatic advertising means using AI to automate ad buying so you can aim more specific audiences. Real-time bidding or auctions, for instance, is a type of programmatic ad buying. This automation is much more powerful and instant, which means higher conversions and lower customer acquisition costs.

    It’s altering the face of digital advertising so instantly that, according to Best Digital Marketing Companies in Mumbai; nearly 90% of digital display ads will be programmatic by 2020.

    About STZ Soft
    We are a prime name in the Web Designing and Development industry since 2011. Now completing 8 years in this industry, we have created a global carbon footprint. We have executed our ingenuity not only in India but also abroad such as US, UK, Europe and South America. We have been rated as a worthwhile company by many of our clients.

    Are you looking for Social Media Agency, India? Our STZ Soft offers digital marketing services such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-per-click Advertising (PPC), Content Marketing, Social Media Marketing (SMM), Affiliate Marketing and Email marketing at affordable prices and also assures that you will get quality services from time to time.


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