1st Conference on Social Media & Mobile Marketing for Insurance

Top Quote Social Media is THE biggest technology innovation to hit practically every industry. The insurance industry is still lagging behind tapping into this ultimate 'word of mouth' referral system right now in the new communication landscape. End Quote
  • (1888PressRelease) March 12, 2012 - Hence, Asia Insurance Review, as the leading voice of the insurance industry in Asia, is organising the first ever Conference on Social Media and Mobile Marketing for Insurance with an impressive line-up of speakers including gurus from social media and mobile marketing and communication experts in the insurance industry.

    More than 96% of users of social media actually expect serious businesses to be on some form of social network or other. It's a MUST for any business to survive. Just as the industry grappled with launching websites in the 1990's, insurers today have to create mobile applications to retain policyholders, engage their agents, and increase branding awareness.

    The Conference is designed to help the insurance industry exploit the benefits of Social Media as a key strategic tool while overcoming its pitfalls. It will look at strategies to do it right the first time round. Social Media is now an essential part of any marketing mix, whether an insurer is a small local player, or an international conglomerate.

    Key presentations include:
    Stephen Collins, CEO, ReMark International
    Social Media: The Phenomenon vs. the Platforms

    Christian Cadeo, Head of Mobile, Google
    Mobile Advertising & How it can Drive Results for Insurance

    Enrique Dans, Professor of Information Systems, IE Business School, Madrid
    Everything Will Change… Digital Marketing in the Age of Social Media

    Prakash Somosundram, Social Director, Yolk
    Facebook, Linked In, Twitter, Corporate Blogging or YouTube - How to Nurture your Brand and
    Build Thriving Online Customers

    Rajesh Sreenivasan, Partner, Technology Media & Telecom, Rajah & Tann
    The Nightmare of Legal Challenges in Social Media

    The 1st Asia Conference on Social Media & Mobile Marketing for Insurance, held with the support of the Life Insurance Association of Singapore and the General Insurance Association of Singapore, is expected to draw some 200 C-level officials from the global insurance industry.

    For more information, please contact:
    Abigail Prior Levy
    Conference Consultant
    Tel. 65-62245583 Mobile: 82001333

    Asia Insurance Review & Middle East Insurance Review
    69 Amoy St, Singapore 069888
    Visit us: www.asiainsurancereview.com & www.meinsurancereview.com

    About Asia Insurance Review
    Asia Insurance Review, hailed by market leaders as the "Voice of Asia", is the premier professional regional journal committed to serving the insurance industry with informative editorial on Asia, on-the-spot updates and technical conferences to support the industry's march towards higher standards and greater professionalism.

    With entrenched support from the market, it is the official magazine of the leading industry events in Asia, especially the East Asian Insurance Congress and Singapore International Reinsurance Conference.

    Its value-added services to the region include hosting technical conferences, industry directories, daily online newsletters and organising the Asia Insurance Industry Awards.

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