1010 Direct launch "What's Hot" Section after "Silmo" A/W 2010

Top Quote 1010 Direct launch their "What's Hot" section featuring the main trends which were forecasted after visiting the Optical trade show "Silmo" A/W 2010. End Quote
  • (1888PressRelease) October 05, 2010 - 1010 Direct are a new online prescription eyewear store who are specialising in current and upcoming optical fashions. Our Trend research has spread across the summer ready for Autumn/Winter 2010 with our predictions proved correct at the Optical trade show "Silmo."

    Our goal to be at the forefront of optical fashion has lead 1010 Direct to launch their "What's Hot" section which will be updated weekly and be purely containing the most recent and up to date trends.

    Some of the main trends that were picked up from "Silmo" which will immediately feature in the category include;

    "Crystal Frames," a very noticeable style which brightens up any face. The clear crystal frames are available across collections including Guess by Marciano, Police and D&G. This style has developed from clear into coloured crystal frames.

    "Two toned Crystal" are in thick acetate in nearly every modish glasses shape. This design gives the impression of a semi rimless pair but not. Daring and sexy with a fresh and unique appeal, a modern look at eyewear.

    The "High Bridge" is one of the retro designs being made popular by celebrities who are already wearing the style. The meaning high bridge is that the top of the frames sits high above the bridge of the nose. The retro styling is due to the dramatic curve from the outer of the frame back to the high bridge over the nose. 1010 currently have them in our designer brands including Police and Vision by Conran .

    The "Club Master-esque" are a quirky and vintage shape. The frames have a thick solid acetate top, but like the Club Master the under ridge have a fine metal rim. They look subtle and very funky at the same time. We have some brighter options in Vision by Conran , a delicate pair by D&G and the classic Club master in the Wayfarer style by police.

    The "Cats Eye" has a memorable vintage heritage. Sophisticated and brave this is a trend to invest in as it will be around for a while and surprisingly suits most face shapes. Turned up into a point in the outside corners of the frames, the turned up corners are being made more dramatic as the trend gathers momentum. Guess by Marciano have some beautiful pieces and D&G have interpreted the look into some fresh youthful colours.

    The "Wayfarer" boomed into popularity in the spring of 2010, and still featured heavily at the show. Along with classic black and tortoise shell, the colours have become brighter and more multi tonal.

    About 1010 Direct

    1010 Direct is the online store for stylish prescription eyewear. Our glasses are up to 70% less expensive than high street opticians and we are home to designer brands including D&G, Police, Givenchy, Guess, Skechers, Karen Millen, Gant and more. Our prescription eyewear is on trend with fashion optical movements with our 1010 Selection reflecting the moods of the season.

    1010 Direct offer a home trial service with free delivery and returns, also a 100% money back guarantee so there is no reason not to try out some of our fashionable frames for your selves. Visit www.1010direct.com and save some money on your prescription glasses.

    info ( @ ) 1010direct dot com
    0844 888 2832

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