'We Care' Film Festival Inaugurated at Apeejay

Top Quote A three-day film festival, 'We Care' was inaugurated today at the Apeejay Institute of Mass Communication (AIMC) in Delhi. End Quote
  • (1888PressRelease) October 12, 2013 - We Care, is an effort to eradicate the stereotypes related to differently-abled individuals and aims to sensitize students and society at large on various issues associated with the differently abled people, while showcasing their special skills.

    The festival was organised in association with internationally recognised "Brotherhood" NGO and with the support of UNESCO, National Trust, AAFT, National Institute of Hearing Handicapped and UN Information Centre. This is the sixth consecutive year that AIMC has hosted the festival. The films screened on the inauguration day included award winning films like The Butterfly Circus, Independent Living, I am Special, Why, Bilal, Betterhalf, White Balance, Little Feet and Cutting the Pain.

    Speaking on the occasion, Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication said: "This film festival is an effort to eradicate the prejudices associated with the differently-abled people.The idea is to reach out and appeal to the youth through cinema.The festival is themed around 'Celebrating Diversity', which epitomises the very fact that each individual, regardless of his or his physical appearance is special".

    The festival saw widespread participation from students of various schools and Universities across NCR. A photography exhibition is also being organised on the theme.

    Mr. Ajay K. Lal, Jt. Secretary & CEO, National Trust was the Chief Guest on the occasion. Appreciating Apeejay for hosting the event and sensitising the youth towards the cause, he said "that disability is a state of mind, and we all have some dependencies".

    Mr.SatishKapoor, Founder, Brotherhood informed the audience that every year the 'We Care' festival begins from Delhi and spans across countries.

    About the Apeejay Institute of Mass Communication (AIMC):
    AIMC is a part of the Apeejay Education Society that runs 13 schools and 16 institutes of higher learning across the country. The Apeejay institutions of higher learning aim to impart quality professional education to develop world-class competencies in the field of Architecture, Design, Fine Arts, Engineering, Information Technology, Management, Mass Communication and several other disciplines. The focus is on imparting job-oriented education of global dimension, through the use of latest course design and teaching-learning strategies, in tune with industry requirements.

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