[ 2 One 5 ] Creative Named Agency Of Record For The Original LGBT Expo

Top Quote From re-branding to print and digital, [ 2 one 5 ] Creative set to update the visual look of the longest running expo dedicated to the LGBT community and businesses. End Quote
  • Philadelphia, PA-NJ (1888PressRelease) July 26, 2014 - Combining all of their signature talents, [ 2 one 5 ] Creative aims to enhance all aspects of The Original LGBT Expo. From a complete re-branding to print such as advertising and sales kits and on into a complete digital experience, [ 2 one 5 ] Creative will guide The Original LGBT Expo to more exhibitors, attendees, and support for the community.

    For 20 years, The Original LGBT Expo (formerly The Original GLBT Expo) has presented the finest products and services available to the LGBT consumer. Bringing in a wide array of LGBT-friendly companies, including large and small businesses, Fortune 500 companies, and Gay-owned companies, The Original LGBT Expo provides access to cultivate loyalty in a unique niche market. This year's event will be held on February 28th and March 1st at the Jacob K. Javits Convention Center in New York City.

    As The Original LGBT Expo prepares for its 22nd show, [ 2 one 5 ] Creative aims to refresh all visual aspects of the brand at various points of consumer contact. With the name changing, [ 2 one 5 ] Creative's first task is to re-brand the expo. While not alienating the core values of the brand, [ 2 one 5 ] Creative will update the logo and identity collateral to reflect the expo's long-standing traditions and relationship to the LGBT community. Once all branding has been finalized, [ 2 one 5 ] Creative will turn their attention to print materials such as advertising, which is slated to run in over twenty publications, as well as the sales kit, the core driving force of The Original LGBT Expo's business model. Both of these will be designed to attract attendees and exhibitors alike, leading to an increased revenue for the expo. Finally, [ 2 one 5 ] Creative will turn their attention to the digital experience of The Original LGBT Expo, designing and developing a website on multiple browsers and mobile platforms to ensure responsiveness at various browser and mobile window percentages.

    The website will be information-based, with show features, exhibitor previews, press release, schedules, and more to encompass all aspects of the expo to the attendees, sponsors, and exhibitors, driving ticket and booth sales. A full rollout of the logo and website is slated for a Fall 2014 release with print materials following shortly after.

    "When beginning the re-branding process of The Original LGBT Expo we knew we needed to partner with a group who could capture the essence of the LGBT community through a clear and conceptual design," said Grace Lee, Co-Owner of Life Out Loud Events. "After an exhaustive search, we landed on [ 2 one 5 ] Creative, and we couldn't be happier with our choice. We look forward to helping support and strengthen the LGBT community together for many years to come."

    [ 2 one 5 ] Creative is a branding agency located in Philadelphia that specializes in bridging brands with consumers through creative solutions that connect across all media. We create desire for brands by drawing consumers into the brand experience and making them a part of the conversation. Branding is all about dreaming up ideas that motivate and inspire before bringing a vision to life through consistent and personalized consumer engagement. Branding, after all, is about building bridges.

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