[ 2 one 5 ] Creative Launches Microsite For Refuel, Makers of GoPro Accessories

Top Quote With a new responsive microsite, [ 2 one 5 ] Creative develops an enhanced digital experience for Refuel by Digipower's new line of rechargeable GoPro Action Packs. End Quote
  • (1888PressRelease) July 15, 2015 - [ 2 one 5 ] Creative just launched a responsive microsite for Refuel by Digipower's new and exclusive line of rechargeable GoPro Action Packs. The site was spearheaded by [ 2 one 5 ] Creative's team of strategists, designers, developers, photographers, and producers, and completed in just 45 days.

    Digipower, a Mizco International brand, has been providing consumers with quality and innovative accessories that support on-the-go lifestyles since 1998. Refuel is Digipower's line of power banks, chargers, and rechargeable batteries, that includes their 6-hour, 12-hour, and 24-hour GoPro Action Packs.

    Refuel was looking to promote the features and benefits of the Action Pack, which is a new GoPro technology from the brand. In an effort to promote the product and solidify their brand message and story, [ 2 one 5 ] Creative developed the tagline "Go The Distance" to speak to the long-lasting nature of the battery as well as the active, ongoing lifestyle of those who use GoPro and GoPro accessories. Once the tagline was determined, [ 2 one 5 ] moved forward designing the microsite, making sure to include both copy and images that would clearly present the various features of the Action Pack and examples of intended uses. Photos and videos on the site further emphasize the extreme activities and conditions the product can withstand. Upon completion of the site's design, [ 2 one 5 ] programmed the site, and then tested it across multiple browsers and mobile platforms to ensure responsiveness at various window percentages. In just a short time, Refuel made the first leap towards building a strong digital presence for the brand thanks to [ 2 one 5 ] Creative.

    "We had a blast working on this project," says Nik Greenblatt, Founder and Creative Director of [ 2 one 5 ]. "Our team loves active sports as well as technology; so being able to collaborate and build something for a product that we're all passionate about was really fun. We're stoked to begin our next project with Refuel!"

    In the coming months, [ 2 one 5 ] Creative will launch a fully responsive e-commerce site for Refuel complete with content including custom videos and photos.

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