The country's most popular green wedding site creates "Pink Week" to honor breast cancer awareness month and will donate 10% of every sale made in the green gift shop from October 18th to the 24th to breast cancer research.
It is a great opportunity for us, as a company, to live out the values we share with our readers
Hartford, CT (1888PressRelease) October 20, 2010 - The Green Bride Guide, the #1 green wedding website, announced the creation of "Pink Week" on the site to recognize Breast Cancer Awareness Month. The company has pledged to donate 10% of its sales at the Green Gift Shop and Registry during Pink Week to the Breast Cancer Research Fund. The site will also feature wedding planning ideas using the color pink, and will offer eco-conscious couples tips and tricks for raising breast cancer awareness during their wedding celebration.
"Part of going green is being socially conscious," said Kate L. Harrison, the founder of the Green Bride Guide. "We encourage our readers to educate their guests about eco-friendly and charitable alternatives and to use their celebrations to give back to the greater community." Simple ideas include offering donations in lieu of favors, and setting up a charity registry.
In addition to the Green Bride Guide, Harrison identified several organizations couples can look to during their wedding planning process to help in the fight against breast cancer. Brides Against Breast Cancer resells donated wedding gowns to raise money for terminal breast cancer patients, and The Breast Cancer Site offers a store full of items that could be used as shower or wedding favors, or even bridal party gifts, to raise money for mammograms for women in need.
The Green Bride Guide staff hopes to see a spike in sales in the green gift shop during Pink Week. "It's a great opportunity for us, as a company, to live out the values we share with our readers," said Green Gift Shop Director Samantha Grasso. "We've invited our registrants to encourage their friends and family members to make registry purchases during Pink Week to support this worthy cause. We'd love to be able to send a sizable donation to the Breast Cancer Research Fund."
The Green Bride Guide is the comprehensive and credible resource for green wedding ideas, products and services. The site's Green Gift Shop and Registry offers over 450 distinctive eco-friendly products. www.greenbrideguide.com/shop