The Franchise Whales Joins Panel Discussion at Springboard Franchise Conference

Top Quote The Franchise Whales President Scott Mortier Participates in Franchise Sales & Lead Generation Clinic at the Industry's Must-Attend Annual Event for Emerging Franchisors. End Quote
  • (1888PressRelease) September 23, 2016 - DAVIE, Fla. - Scott Mortier, president of The Franchise Whales - a franchise incubator that helps new, emerging and existing franchises strengthen various areas of their businesses - joined a few other panelists Wednesday for a Franchise Sales & Lead Generation clinic at the industry's annual special event for emerging franchisors Springboard.

    During the franchise lead generation portion of the clinic, the panel discussion covered everything from formulating a lead generation budget/media plan to understanding metrics and using social media and content to generate buzz and leads. The franchise sales portion of the clinic focused on various topics pertaining to overcoming objections to close the franchise deal, taking a look at best practices for conversion programs, Discovery Days, validation calls, using the FDD as a sales tool, what you can and can't say to prospects and more.

    Springboard arms emerging franchises with the industry's best practices, giving them a head start on the fast-track toward franchise success. The event takes a holistic approach to the many disciplines that create a successful franchisor, providing valuable, actionable advice from experienced franchise founders who have created successful franchise systems.

    "Springboard is a fantastic, must-attend event for all emerging franchise concepts," Mortier said. "Attendees left our Franchise Sales & Lead Generation clinic with droves of valuable information and actionable tips they can implement into their franchise sales strategy. It was exciting to be part of the discussion and share proven strategies I've honed throughout my 20-plus years in franchising."

    Mortier has a track record of success in generating franchise sales both nationally and internationally, responsible for closing hundreds of franchise deals. His expertise lies in developing strategic sales and marketing plans, as well as creating management tools in order to effectively manage all aspects of franchise growth as it pertains to system wide development. Mortier began his career as a multi-unit owner and franchise sales executive for the Quizno's Sub franchise and subsequently held an executive sales position at 123 Fit Services and Brand Name Franchising, LLC. In addition to his role in The Franchise Whales, Mortier is the Executive Vice President of Business Development for Dental Fix Rx, as well as Conversion Whale, Transition Whale, Froots, Tikiz Shaved Ice & Ice Cream, Gyroville, Dr. G's Weight Loss & Wellness and Miami Grill.

    The Franchise Whales is a franchise incubator launched by David Lopez and Scott Mortier, who combined have more than 35 years' experience in franchising. The company supports independent businesses interested in developing a franchise model, emerging franchisors who want to propel their business forward and established franchisors looking to strengthen their existing systems. Areas of expertise include strategic planning, operations, marketing, management, franchise development and training. The Franchise Whales is also open to investing in the right brands. Any independent businesses or franchise companies interested in learning more about The Franchise Whales should contact Scott Mortier at (773) 255-4095, email scott ( @ ) thefranchisewhales dot com or visit

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