Your World Outdoors, the premiere outdoor web-site of BH Publishing passes the mark on several key indicators.
Minneapolis-St. Paul, MN-WI (1888PressRelease) January 05, 2010 - William Holm, Owner & Publisher of BH Publishing LLC reported today that their flagship web-site, Your World Outdoors.Com, had reached several milestones at year-end, and was within reach of its first quarter sales goals.
The publisher remarked that Your World Outdoors.com had surpassed the 500,000 level for visitors, the 1 million mark for impressions, and the 10,000 mark for click-thrus during the past two years. Average time on site rose from 1 minute to over 4 minutes in November, and time on page rose to over 2 minutes. Average page views were 4 web pages per viewer.
"The most important thing we did was to start bidding the maximum amount for keywords with Google Adwords@, and then tailoring our ads to encompass as many relevant keywords that was realistically possible, given our ad budget. We also started targeting our ads to geographical areas and age groups closely related to our product's marketplace."
"This has resulted in an increase in monthly visitors, better click-thrus and conversion rates. One of our ads generates over 300,000 impressions per month."
Earlier the company had reported that traffic to its survival gear website, Your World Outdoors.Us, had increased substantially, and was starting to see some cash flow from it's on-line catalog sales.
Mr. Holm concluded by saying that it sure pays to become extremely well versed in the Google Web Services, especially Adwords. "It takes allot of time to really fine-tune the keyword bidding and narrow down your ad placements to where it will do the most good; but it is worth the effort".