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New Expat Restaurant Guide Instantly Becomes A Top Seller Unexpectedly Pits Seoul Against Paris And London

Top Quote New Seoul restaurant guide makes Seoul a new top culinary tourism destination. End Quote
  • (1888PressRelease) April 10, 2015 - Seoul - The independently published ZenKimchi Seoul Restaurant Expat Guide surprised even the author when it started placing at the top of travel categories on Amazon.com, in between similar guides to Paris and London, the first week it was published. Created by longtime Seoul food writer Joe McPherson, it compiles over 400 restaurants and reviews from Koreans and expats living in Seoul.

    "Seoul is a vast restaurant city, and there isn't much helpful English information," says McPherson, "Other guidebooks showcase restaurants that bureaucrats want to show off, but the Restaurant Expat Guide presents the restaurants that visitors like the best."

    One of the challenges of any restaurant guide in Seoul is the constant turnover rate. Restaurants come and go quickly. McPherson remedies this by not only publishing new versions each year, he will regularly maintain the e-book version and print version so that readers will get the most up-to-date information.

    Included within its pages are lists of best restaurants, makgeolli pubs, cocktail bars and wine lists from the local foodie community and from top experts. The guide orders the restaurants alphabetically with convenient indexes based on location and cuisine.

    The ZenKimchi Seoul Restaurant Expat Guide can currently be found for Kindle tablet readers, Kindle smartphone apps and in print on Amazon.com and CreateSpace.com.

    About Joe McPherson
    Joe McPherson founded one of Korea's first food blogs, ZenKimchi.com, in early 2004. He recently worked on the Emmy-award-winning "Parts Unknown with Anthony Bourdain" on CNN, as well as other media projects for celebrity chefs in the U.S., U.K., Australia and Singapore. He regularly consults international media on Korean food, including The New York Times, The Washington Post, Lonely Planet and The Travel Channel. He runs food tours and the popular Dark Side of Seoul ghost tour through KoreaFoodTours.com.

    Contact Information
    Joe McPherson
    joe ( @ ) zenkimchi dot com
    010-9283-1696

    PDF copy of the book and high resolution images available upon request.

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