Businesses are 43% more likely to close a deal in person than via online advertising, Liverpool Marketing Solutions research reveals.
'It is much easier to build a bond or relationship with suppliers and contractors on a face to face basis rather than over the internet or the phone
(1888PressRelease) August 13, 2012 - The rise of modernisation in the 21st century proves communication through mod cons such as the internet; blogs and social media sites are more popular than the old fashioned face to face approach. However Christopher Haynes managing director of Liverpool Marketing Solutions believes there are many benefits to face to face communication. "I believe face to face communication can help build great relationships not only with our customer base but also the clients we represent" A study by KHR Solutions in 2010 found that 56% of businesses preferred face to face communication, with their customers and workers.
Our research suggests that one of the biggest benefits of face to face communication is that it is personal. 'It is much easier to build a bond or relationship with suppliers and contractors on a face to face basis rather than over the internet or the phone, the last thing I want to be is a faceless business' says Christopher Haynes managing director of Liverpool Marketing Solutions.
Face to face interaction enables people to pick up on nonverbal communication such as body language which could easily be missed via e-mail or a social networking site. "Anyone I am talking to whether it is my clients or the customers I am working with portrays certain characteristics through their body language such as nodding, smiling or frowning which can add different meanings to the conversation" says Christopher Haynes Managing director of Liverpool Marketing solutions.
It is said that face to face communication also helps in a group dynamic, such as meetings as it enables different dialogue and discussions because of the ability to see and interact with other members of the group.
"I am in a people business; everything I do is down to the people around me and the relationships I have built with them over time. I do not believe these relationships would be as strong if I wasn't communicating with them face to face on a daily basis" says Christopher Haynes managing director of Liverpool Marketing Solutions.
Liverpool Marketing Solutions was established in 2011 to meet growing client demand for our services in the Merseyside region.
Earning their business through expertise in representation, they work exclusively with blue-chip companies in the telecommunication, fundraising, and banking sector. From assisting their clientele in the strategic development of their new promotional sales campaigns, to training and developing their outsourced sales force.