EYES PEOPLE To Conquer SILMO 2010 With Affordable Designer Frames

Top Quote EYES PEOPLE of France will be unveiling it new collections at the SILMO trade show, from 23 to 26 September 2010, in Paris. A designer and a manufacturer, the company sells frames that are both stylish and long-lasting. Excellent value for money is another benefit, with a range for adults (the Dixit collection), and another for children and teenagers (the Léo&Léa collection). End Quote
  • (1888PressRelease) August 25, 2010 - For a company the size of EYES PEOPLE to have designer skills in house is a rare achievement. Visitors to SILMO, at the end of September, will be able to appreciate this for themselves, since the French company will be showcasing its products and expertise at the Paris trade show.

    Beyond the consistency found throughout EYES PEOPLE's 80-model range, integrated design opens the way to faster rotation within the collection (over 30% each year). Such an approach also helps master the products' environment, especially in POS advertising and communication. That little design 'extra' in the frames turns them into attractive items, which are original (without being extravagant) as well as affordable, while being fun to wear over a long period of time, and under all circumstances.

    Exclusively designed in-house, the EYES PEOPLE range is built upon three guiding principles: the combination of an adult range (Dixit) with a separate eyewear collection for children and youth (Léo&Léa); supplying men's, women's, and unisex frames; and, finally, relying on highly contemporary materials (stainless steel, acetate and titanium).

    The line for children and teenagers is treated in the same way as the adults': while it derives its inspiration from the latter, it is perfectly suitable for both those age groups - kids and teens - through the lines, the colours and the names that are on offer. As for the adult line, it has the benefit of including unisex models.

    EYES PEOPLE is also a company whose operations are based on responsiveness and flexibility: depending on the volumes required, specific developments can be considered in order to fit the frames to the expectations of given target markets. Last but not least, the frames' competitive pricing makes them affordable to every budget - an important argument in today's economic climate. As a result, EYES PEOPLE is able to offer designer frames that are both comfortable to use and affordable to buy.

    About EYES PEOPLE

    EYES PEOPLE SARL was founded in 2006 as a partnership between Marie Annick Coesnon-Baudoin, who was then a sales representative for a multinational frames manufacturer, and Jean-Philippe Bedu, a designer who has been specialising in eyewear for 15 years. The combination of their respective know-hows has offered customers the benefit of dedicated services and advanced engineering that were, until now, the preserve of much larger manufacturers.

    EYES PEOPLE is based in Vandoeuvre Les Nancy, near Nancy, in eastern France.

    EYES PEOPLE will be unveiling it new collections at the SILMO trade fair, to be held between 23 and 26 September 2010 at the Paris Nord Villepinte exhibition centre, north of the French capital.

    For further information about SILMO, please go to: http://www.silmoparis.com/1/home/

    For further information about EYES PEOPLE, please go to: www.lunette-dixit.com

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