Dr. Christos M. Cotsakos, Founding Chairman, CEO & President, EndPlay, shares his thoughts on embracing the new dimensions of Quantum Content to turn volume into value, engage audiences and grow businesses.
By combining machine learning, social intelligence and a humanistic understanding of consumer values and behavior, we can turn data chaos-the volume, granularity, complexity and connectivity of today's Big Data-into value
(1888PressRelease) November 30, 2011 - Boston, Massachusetts - EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, announced the company's Founding Chairman, CEO and President, Dr. Christos M. Cotsakos, as the lead keynote speaker for the annual Gilbane Boston conference. Dr. Cotsakos kicked off the annual conference for the content management and technologies market with a discussion of Quantum Content a term he uses to describe the current state of content creation, consumption and curation. Dr. Cotsakos offered an overview of the challenges presented by the Age of Quantum Content to both publishers and consumers as they attempt to filter through multitudinous amounts of content to find relevance, while also sharing his thoughts on what companies today can do to survive this new age and ultimately deliver value to consumers.
Prior to the Age of Quantum Content, there were two essential elements: content creation and audience engagement-that focused on three areas: a creator or idea, a medium/channel and an audience. Now, with the massive volume of machine and human-generated data being produced today, Dr. Cotsakos identified three new variables that have entered the equation in the age of Quantum Content:
1. Granularity: the ways in which a seemingly single piece of data can be viewed, processed and chopped up into various smaller pieces of data, depending on the lens, or "dimension" through which it is being viewed;
2. Complexity: the real-time nature of today's content, as well as the evolution of content types, formats, and distribution channels;
3. Connectivity: the connections, context and unique attributes surrounding any piece of data depending on the person(s) it involves.
Audiences used to just consume content. Today, they also create, distribute and syndicate ideas in greater volume and complexity than ever before. The net result is an organic, frenetic and sometimes anarchistic world of creation, consumption and distribution of ideas referred to as "data chaos" by Dr. Cotsakos.
"By combining machine learning, social intelligence and a humanistic understanding of consumer values and behavior, we can turn data chaos-the volume, granularity, complexity and connectivity of today's Big Data-into value," said Dr. Cotsakos. "The companies who can do this will be the ones we'll be writing case studies about in the near future. And from a monetary standpoint, I believe these companies will create a $15 billion industry within ten years."
EndPlay today released the full transcript of Dr. Cotsakos' talk, where he discusses the underlying framework of Quantum Content and his ideas for success in the new era. The transcript is available for free download at: www.endplay.com/quantum.
EndPlay is a leading SaaS provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment/education and consumer packaged goods. The company's 'Intelligent Rendering' technology is at the core of its evolving architecture and platform. EndPlay serves over 750 million page views per month on average, making it one of the top 7 media properties and top 50 Web properties in the U.S. based on traffic volume. In the media marketplace, EndPlay's clients access local markets with 53% of U.S. households, reaching an unduplicated 15% of the U.S. Internet population and operating in 15 of the top 20 Designated Market Areas (DMAs) in the U.S.
EndPlay delivers 24/7 customer service and is expanding its geographic reach into Europe and Asia. All EndPlay employees - the associates - have been certified to ensure that they meet its rigorous standards of customer service. The certification process will extend to its partners and clients to help them achieve their business goals. EndPlay is headquartered in Los Angeles, with regional offices in Florida and New Jersey.
Christos M. Cotsakos, Ph.D. is Founding Chairman, CEO and President of EndPlay, Inc., a leading cloud provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment and education.
Dr. Cotsakos is also Founder, Chairman and CEO of Pennington Ventures, LLC, a digital media and strategic management company. Formerly, Dr. Cotsakos served as Chairman and CEO of E*TRADE Group, Inc., where he led the company to pioneer the personal online investment market. He also served as global Co-CEO of ACNielsen, Founding Co-Managing Partner at ArrowPath Ventures and served in several senior executive positions at Federal Express Corporation. He is considered to be one of the visionaries, architects and entrepreneurs of e-commerce and e-finance and is among a team of co-inventors listed in multiple patent applications covering methods and data structure for obtaining, distributing, managing and utilizing information, including online content and user biographical content in an online networking system.
Dr. Cotsakos holds a Ph.D. in Economics from the University of London. He also received an MBA with honors from Pepperdine University and a BA in Communications with honors from William Paterson University. In 2001, William Paterson University named its business school the Cotsakos College of Business in honor of Dr. Cotsakos. He is a decorated combat veteran who served with the 101st Airborne Division in Vietnam.
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