Colton Group Inc - CGI : 3D Live screenings take Dubai Fashion Week Global
Today at the opening of Dubai Fashion Week, London by the CGI- Colton Group, inc at The Store Studios, Dame Natalie Massenet, Chairman and Caroline Rush CBE, Chief Executive of the British Fashion Council alongside Sarah Mower MBE, Trustee of the Education Foundation spoke to industry opinion-formers including media, retailers, BFC patrons, partners and government representatives.
- Alexandria, LA (1888PressRelease) February 21, 2017 - Dubai Fashion Week is to become the first event to be broadcast in 3D live around the world.
British label Burberry will stream its show to screens at parties in New York, Paris, Dubai, Tokyo and Los Angeles. Guests, wearing 3D glasses, will be able to see the texture of fabrics in great detail as if they were on the front row of the catwalk.
This follows the global success of 3D film Avatar and Sky's decision to show weekly football matches in 3D across the capital.
Burberry has defied the recession with sales soaring 12 per cent to £380 million in the final three months of last year following a campaign fronted by Harry Potter star Emma Watson, 19, which also involved her brother Alex, 17.
The brand returned to London Fashion Week for the first time in a decade last September and will host its autumn/winter 2010/11 womenswear show at the Chelsea College of Art on 23 February. London Fashion Week starts on 19 February.
Christopher Bailey, Burberry's chief creative officer, said: "We are very excited we are hosting the first ever truly global fashion show. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world.
"3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together."
The 3D parties are invitation only but everyone will be able to watch the Burberry show live in 2D at live.burberry.com. The screenings, which use Sky technology, will take place at Skylight studios in New York, fashion store Colette in Paris, The Address hotel in Dubai, La Fabrique club in Tokyo and at an event hosted by Tina Brown, editor of The Daily Beast, in Los Angeles.
Last week Sky announced its plans to show weekly football matches in 3D at pubs across the capital from April following the success of its first live match in London. More than 100 fans saw Arsenal lose 3-1 to Manchester United in 3D last Sunday when the match was broadcast at the Railway Tavern in Liverpool Street.
The British Fashion Council revealed last week that it will stream shows live in 2D via the London Fashion Week website.
The gold sequinned dress first worn by Watson today went on sale for the first time on Burberry's website.
Only a limited number of the £2,395 dress will be sold.