Spira will be discussing how to use social media to create brand loyalty to a group of writers.
It's an honor to be speak to the many writers at UCLA and to share my story on how to create a brand through the use of social media.
Los Angeles-Long Beach, CA (1888PressRelease) July 26, 2011 - Julie Spira, a leading online dating expert and social media strategist will be speaking at UCLA on July 30, 2011 at the UCLA Extension panel, "Writing in the Internet Age: The Future of Publishing and How to Capitalize on the Digital Revolution."
Spira, CEO of Social Media and More is the bestselling author of "The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online" and author of the upcoming Internet etiquette book, "The Rules of Netiquette: How to Mind Your Manners on the Web." She utilized her social media strategies to help her first book become a bestseller on its release date and position herself as a leading expert in her field. The title remained on the Amazon bestseller list for over 2 years and resulted in over 350 media appearances worldwide.
"I'm honored to be speaking at UCLA and to share my story on how I created my personal brand as a writer through the use of multiple social networking channels," said Spira. "I was a very early adopter of the Internet and social media opened the door as a new writer for many opportunities and added credibility to my brand."
Joining Spira on the panel will be Annette Fix, former senior editor of WOW! WomenOnWriting.com, and Ken Chan, founder and president of Effbees, a facebook social networking site for corporations.
As a well sought out guest in the media, Spira has appeared in/on ABC News, BBC, Betty Confidential, CBS News, CNET, Cosmo Radio, Crain's New York Business, Cyberguy, E! Entertainment, Elle Magazine, FOX News, Glamour, iVillage, KTLA-TV, Los Angeles Business Journal, Los Angeles Times, Men's Health, NBC News, The New York Times, PC World, Psychology Today, WPIX-TV, PC World, She Knows, Smart Money, Sydney Morning Herald, WE magazine, WIRED, and Woman's Day. She writes about the marriage of love and technology on Huffington Post.
Spira was named one of the "Top 10 Columnists to follow on Twitter," listed in the "Top 100 Most Influential People in Social Media" in Fast Company and in the "Top 101 Women Bloggers to Watch in 2010" in We Magazine. She was a featured newsmaker in the Los Angeles Business Journal for her business Social Media and More, where she was also nominated for the "Women Making a Difference Award." Her social networking site, CyberDatingExpert.com was a finalist for best dating blog in the 2011 Readers' Choice Awards on About.com, a New York Times company. She just finished writing her first screenplay.
In addition, Spira works with other authors and businesses on how to build their platform and brand using social media. She has spoken at social media and Internet conferences worldwide including the 140 Characters Conference, Social Media Club, Independent Writers of Southern California, Internet Dating Conference, and the Women's National Book Association.
The panel will be led by Linda Marsa, an award-winning Los Angeles-based investigative journalist from 9:30am - 4:30pm on July 30, 2011 in room 2232, School of Public Affairs Building at UCLA. Spira will be the first speaker presenting at 9:30am. Visit her at socialmediamore.com and cyberdatingexpert.com.