348 gigapixel photo of NASCAR race shatters world record

The Coca Cola Company captured the world's biggest photo during the running of the Coca-Cola 600 at Charlotte Motor Speedway: cocacola600.fancam.com. End Quote

"Deploying the Fancam at the Coca-Cola 600 allowed us the opportunity to push the boundaries of technology..." - Ben Reiling, Coca-Cola Company

Atlanta, GA (1888PressRelease) June 09, 2014 - For decades Coca-Cola has been synonymous with the enjoyment of NASCAR racing on Memorial Day Weekend, but at this year's race they have used cutting edge technology to extend the fan experience even beyond the event.

The 348 gigapixel image captured during the race is 70 000 times bigger than a standard 'selfie' and allows each and every one of the more than one hundred thousand fans who attended the event to zoom in and find themselves.

"Deploying the Fancam at the Coca-Cola 600 allowed us the opportunity to push the boundaries of technology and provide fans with an enhanced experience of the event." Ben Reiling, Director of Motorsports for the Coca-Cola Company.

"It was very exciting for our team to be able to capture such an incredible image. We strive to continually test assumptions on what is technically possible, and are grateful to have a partner in Coca-Cola which shares our passion for pushing the boundaries and putting fans first," says Tinus le Roux, CEO of Fancam, the company responsible for the creation of the image.

Although the image has already broken numerous records, Coca-Cola is hoping NASCAR fans will use the opportunity to break one more.

The record for the most tagged image is currently held by the fans of the University of Michigan's football team, of which 33,000 tagged themselves on a 20 gigapixel image created at a game against Notre Dame in 2011.

Coca-Cola 600 race fans are encouraged to visit cocacola600.fancam.com to tag themselves in an attempt to set a new record for the most tagged image of all time.

For those not lucky enough to have attended the race, Coca-Cola has created a virtual scavenger hunt on the Site where fans will have the opportunity to win great NASCAR prizes.

http://www.fancam.com

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