Zinnov's New 'Global R&D Benchmarking Service' will help global stakeholders take informed business decisions

Top Quote Zinnov recently launched its Global R&D Benchmarking service to help clients understand the industry baselines of R&D spend based on geography, type of product, various stages of PDLC. The study also focusses on the ROI of R&D spend from various global markets with special emphasis on emerging markets. This is the first of its kind service specially focussed on product industry. End Quote
    QuoteThere is great interest among decision makers to penetrate emerging markets.Globalization of R&D to tap new markets is the future of product industryQuote
  • (1888PressRelease) May 06, 2010 - Sunnyvale, California - Zinnov LLC, a leading management consulting firm, today announced the launch of "R&D Global Benchmarking Study", which is specially formulated to help global stakeholders of the R&D fraternity make informed business decisions on areas of Research and Development investments and ROI in global markets.

    Zinnov benchmarking studies over the last many years have revealed several insights, which have helped senior leadership teams in these global firms find answers to some very key questions around cost, R&D spend, talent, emerging geographies, engagement models, metrics and productivity. Executive summary of 2009 benchmarking survey can be found at

    Speaking about the new service offering, Mr. Vamsee Tirukkala, Co-Founder and Managing Principal, Zinnov said, "Based on our interactions with multiple R&D stakeholders and our recently concluded globalization event titled 'Confluence 2010' (, we realized that there are several questions faced by technology companies today around R&D spend, processes, globalization, innovation and emerging market strategies. This new and unique benchmarking model will enable management executives understand their position with respect to the market, assist in taking future business decisions and optimize global operations."

    For 2010 benchmarking study, Zinnov has designed a first-of-its-kind unique benchmarking framework 'Cube Model', which will help address critical questions faced by decision makers.

    The six dimensions of the cube model are:
    1. R&D Spend and Revenue Analysis (Research and Development Spend Analysis)
    2. Emerging Markets
    3. Globalization (Outsourcing & Offshoring) metrics
    4. Talent Pool and Organization Structure
    5. Cost of Operations (Location based)
    6. Innovation and Processes (Productivity, Agile etc.)

    This model enables multi-dimensional benchmarking whose increasing need has been expressed by multiple companies in the recent times. The benchmarking report will also contain industry best practices and recommendations that will enable R&D organizations to increase their maturity levels and foster innovation at their global centers.

    The benchmarking analysis is expected to include over 40 companies from hi-tech verticals including enterprise & consumer software, telecom/ networking, semiconductors etc. The study will help senior leadership teams to start planning for their next fiscal cycle.

    To request an invitation to participate in the study, click here

    About Zinnov LLC
    Founded in 2002, Zinnov - meaning Zeal in Innovation - is a leading management consulting company providing advisory services in the area of Global Sourcing, Emerging Markets Expansion and Human Capital Optimization to Fortune 1000 and reputed SMB companies. Zinnov has been recognized as the top outsourcing advisory firm by IAOP consistently in the last two years. Zinnov works collectively with clients to tackle prevailing organizational challenges by analyzing the changing dynamics, improving performance, and building institutional capability. The services delivered to its clients through advanced reasoning and analytical techniques, provides solutions that help in integrating organizational vision, business definition and processes.

    For further information, please contact
    Andy Tatambhotla
    andy ( @ ) zinnov dot com
    Ph: +1 408 716 8432

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