Badge uses SiSense Prism's Business Intelligence for Leading Edge Web Analytics

Top Quote Takes control of large website analytics with an easy-to-use, low cost business intelligence tool End Quote
  • (1888PressRelease) December 18, 2008 - Netanya, Israel Wix is a content generation tool for high-end graphics web sites. Wix lets you make stunning flash web pages with no more effort than creating presentation slides. The Wix beta launched in mid 2008 as a free service. In late 2008 Wix revealed its monetization model charge users $5-10 for premium features. With more than a quarter million Wix users, all of them power users, and tens of millions of page views, Wix had become a very complex site. Monetization became a process that needs to be closely monitored and managed.

    This is why Wix chose SiSense's Prism tool, a sophisticated business intelligence tool that would allow it to perform ad-hoc analytics and report on the results, helping it create the leading edge web analytics it needed. Since its beta was launched, Wix has experienced significant growth with the resulting growth in metrics and logs indicating how users work with Wix and what they do with it. "The site mushroomed" says Avishai Avrahami, Co-founder and Co-CEO of Wix "There are 20 million views of Wix widgets and a similar count of page views. There are multiple traffic sources and a conversion process that is relatively lengthy".

    Implementing SiSense Prism took Wix several hours; today Wix is using SiSense Prism over a MySQL database. Web Analytics at Wix is a succession of real-time ad-hoc analytics and then reporting of the results. Reports are distributed several times a day. "The management team wants to see what drives conversion, which of our traffic sources are profitable and by how much" says Avrahami. "Analytics systems like Google Analytics are very rigid", says Avrahami "When you drill down all you do is change some parameters, but you still end up looking at the same user group from a different angle".

    The company had no shortage of IT staff or programmers to write SQL queries. But writing SQL queries for quick and dirty ad hoc analysis took too long. This is why SiSense Prism was exactly what Wix needed. "Setting up Prism took a fraction of the time of setting up MySQL" he says. "Prism lets us create a visible system for the management team. We needed a front end that lets us quickly research a hunch. We can then send everyone the results as a report. We're a curious bunch: every day someone else has an idea of how to optimize the system. With Prism we can check it immediately and then, in a matter of minutes, publish a report for everyone to see". Since the reports are interactive, they let viewers filter, sort and sum the data.

    Avrahami points at one of the Prism widgets he often uses: time aggregations (by week, day, month, quarter). "I can do this in SQL" he says "but I need to be able to generate a report in a minute. I love the ability to analyze the data at the marketing level without asking the R&D people to do this". Using prism profoundly affected the way Wix conducts their business. "Prism allowed us to immediately change the way we use our channels and drive traffic".

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