Wakefly's Search Engine Marketing As Simple As "Hunting The Hunters"

Wakefly, a leading web development and online marketing firm, is offering a webinar titled "Hunting the Hunters: An Introduction to Successful Online Marketing" on August 19, 2010 to demonstrate just how simple SEM can be. The webinar is part of an ongoing series the company designed to help sales and marketing professionals navigate today's increasingly complex online terrain. End Quote

(1888PressRelease) August 18, 2010 - WESTBOROUGH, MA - With so many search engines operating in the online world and so many companies competing for the same visibility, tackling Search Engine Marketing (SEM) might seem way too complicated.

Simplified as "hunting the hunters," SEM pegs business people performing online searches as "hunters" who enter "hunt mode" by conducting a sequence of searches within the search engines, always refining and narrowing their search until finding the perfect piece of information that satisfies their particular need.

Participants in this webinar will learn that such "hunt modes" may indicate potential prospects about to drop into a sales funnel or that the searcher is in the midst of the buying process. In addition to showcasing that search engines are great sources of targeted online traffic, the webinar will also explore:

• Foundational concepts of successful B2B search engine marketing
• How limited-budget marketers can leave a footprint in search engine results
• How inbound marketing and content marketing are replacing traditional interruption based advertising.

The free 45 minute session begins at 1 p.m. EST. To register or view a complete listing of Webinars and dates, visit http://www.wakefly.com/lp/search-marketing-webinar.aspx.

About Wakefly -
Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The Company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience to make marketing easy. The Company is committed to delivering high-value leads and measurable ROI. For more information, please visit http://www.wakefly.com or call (508) 616-2042.

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