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(1888PressRelease) September 18, 2009 - According to the report “Countertops: US industry forecasts for 2013 & 2018” available at http://www.reportbuyer.com/go/FED00088 demand for countertops is forecast to increase 2.4 percent annually to 760 million square feet in 2013. Demand growth will accelerate from the pace of the 2003-2008 period, as a rebound in housing construction from the depressed 2008 level will promote demand gains. While the residential remodelling segment will post below-average advances in demand through 2013, the large stock of homes requiring countertop replacement, as well as the desire of consumers to renovate their kitchens and bathrooms by adding countertop space and installing value-added materials, will support demand.
In value terms, demand for countertops is expected to advance 4.7 percent per year to $19.7 billion in 2013. Value gains will be promoted by the growing market penetration of high value countertop materials, primarily natural and engineered stone. Consumers view countertops made from these materials as aesthetically pleasing products that add to the value of a home. Value gains will also be spurred by rising volume gains, as consumers install larger-sized countertops in their homes.
According to the 311 page report, countertops made from engineered and natural stone will experience the strongest gains through 2013. Consumers view these materials as durable, aesthetically pleasing surfaces that are highly resistant to scratches and extreme temperatures. Demand for engineered stone will benefit from its resistance to biological contaminants and its resemblance to natural stone, while remaining impervious to moisture. Demand for natural stone will be aided by consumer interest in the style and luxury that granite and other stones offer. More homeowners will be willing to pay for these more expensive materials to achieve a desired look in their homes. Laminate countertops will continue to account for the largest share of countertop sales. Growth will be constrained, however, by the rise of engineered and natural stone, as some consumers find laminates to be a low-end surfacing choice.
The report “Countertops: US industry forecasts for 2013 & 2018” is available from Report Buyer at:
http://www.reportbuyer.com/industry_manufacturing/construction/construction_materials/countertops.html
Report Buyer product ID: FED00088
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Report Buyer, the online destination for business intelligence for major industry sectors, has added a market report. 
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