New book, Market This! Provides readers with twelve easy steps to create an effective marketing plan in ninety days
(1888PressRelease) April 11, 2009 - Sherry Prescott-Willis, 20-year marketing strategist and product marketing expert, has announced her new book, Market This! An Effective 90-Day Marketing Tool. Available on Amazon and BarnesandNoble.com, this unique book helps entrepreneurs, business owners, and marketing teams in corporate environments, to easily create an effective marketing plan in 90-days.
Created as an interactive marketing guide, Market This! includes 12 simple self- evaluation exercises to gather key information to be used in developing a straightforward plan. The exercises are designed to get readers to step beyond typical thought patterns and marketing models in order to see their business in a more objective light.
"Basically, this is a book for anyone who wants to market something," says Prescott-Willis. "In my 2 decades as a marketing professional, I have found that most business owners and entrepreneurs really need an easy process that allows them to take a step back to evaluate their business before they invest money into marketing activities. Too many companies, large and small, waste money by marketing without a plan, and my book provides tools and exercises to avoid their wasteful spending."
"Sherry shows readers how to create a high-impact, customer-engaging marketing blueprint. Leaders of often-ignored small businesses and start ups will be particularly pleased with this book," says Oren Harari, author of Break from the Pack, and Professor of Management of University of San Francisco.
Although Market This! just hit bookstores, Sherry has already attracted speaking opportunities with the East Bay Small Business Development Council, as well as with several Bay Area colleges and universities. And, she is currently in discussions with several colleges who are interested in using the book in their curriculum for management and marketing business courses.
In addition to speaking engagements, Sherry is also developing seminars and workshops for entrepreneurs and business owners who would like to kick-start their marketing efforts. These presentations will utilize the strategies and exercises from Market This!, and enable Sherry to work with attendees in-person to help develop their marketing plans quickly and effectively.
For more information and media inquiries, please contact Sherry Prescott-Willis at 650-862-8635 or sherry ( @ ) marketthisbook dot com
About Sherry Prescott-Willis
Sherry Prescott-Willis is passionate about helping people become better marketers. She has more than seventeen years of marketing experience specializing in both consumer and high technology products. Her background includes working with early and mid-stage companies to develop effective product marketing, channel and strategic initiatives that impact the customer and drive revenue. For more information go to: www.marketthisbook.com
About Morgan James Publishing
Morgan James has revolutionized book publishing - from the author's standpoint. Their Entrepreneurial Publishing model enriches authors as well as the company. Morgan James Publishing was selected by Publishers Weekly as the 3rd fastest growing publisher in tough times for 2009 for their leading creative thinking, significant accomplishments and stands to have a momentous impact on the industry for the next 10 years. For additional information, please visit http://www.MorganJamesPublishing.com.
New book, Market This! Provides readers with twelve easy steps to create an effective marketing plan in ninety days 
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam