UK care home operator Sunrise Senior Living launches campaign for 'activity in older age'

Top Quote Sunrise Senior Living UK is coordinating a national campaign to promote wellness with an Open House Day at all its residences on Saturday 5th September. Sunrise will open its doors to the public to show its pioneering programme of activities, entertainment and hobbies. End Quote
  • (1888PressRelease) September 05, 2009 - Beaconsfield, UK – Sunrise Senior Living, the high quality care home alternative, has decided to promote greater awareness of the value of mental and physical activity in older age. Central to this is a nationally coordinated series of special Open House Events at 25 UK locations on Saturday 5th September from 10am-4pm.

    Sunrise Senior Living is most often thought of as an organisation that provides high quality, personalized care for seniors in high quality surroundings. On closer examination it is clear that there are other programmes that promote the wider idea of wellbeing. So rather than just inviting in seniors, their families and friends to experience the high quality surroundings of Sunrise, with some refreshment, the day will be showcasing Sunrise’s extensive activities, entertainments and hobbies programme, which is so central to the idea of living at Sunrise.

    There won’t just be talk about things to do: there will be activities to actually participate in during the day, from games to hobbies (like arts and crafts). Live musical entertainment will accompany the day and there will be complimentary refreshment for all visitors.

    “We are using this day to promote the idea that activities and interests help drive overall wellbeing in our older years. Sunrise is passionate about this and we want a wider audience of seniors and people involved in their lives to think about this issue seriously,” commented John Kirk, Director of Sales and Marketing for Sunrise’s UK operation.

    Sunrise’s Activities Open House Event is open to the public. Those interested in participating should call Sunrise on 0800 012 1861, or see

    About Sunrise Senior Living
    Sunrise operates 25 senior living communities in the UK and has 2 more in development, due to open later in 2009. Sunrise is the pioneering senior living and care provider with more than 45000 residents and 38000 employees internationally. The international headquarters is based at McLean, Virginia in the USA. Since the first Sunrise community opened in 1981, the Sunrise operating philosophy has been to provide services and care to seniors following Sunrise's Principles of Service: encouraging independence, enabling freedom of choice, preserving dignity, celebrating individuality, nurturing the spirit and involving family and friends. All Sunrise team members are trained to provide services and care in a manner that supports these principles and furthers Sunrise's mission.

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