Truu Salon to participate in Aveda's Appointments for Clean Water Global Hair Cut-a-Thon to support Earth Month

Top Quote Truu Salon along with Aveda Salons/Spa Worldwide to host Global Cut-a-Thon as part of Aveda's annual Earth Month fundraising effort on April 13, 2015. End Quote
    Quote"It is so gratifying to participate in a program like Aveda's #ProtectWhatYouLove Earth Month campaign," says David Levy.Quote
  • Fort Lauderdale, FL (1888PressRelease) April 02, 2015 - Truu Salon will participate in a 24-Hour Global Cut-A-Thon on Monday, April 13, 2015. Truu Salon encourages all to bring a guest to the event to help Aveda reach to goal of $6.5 million. Aveda stylists in salons worldwide will volunteer their time to offer haircuts and beauty services in return for a donation to Earth Month, a simple and beautiful way for their guests to actively care for the environment. Haircuts or Blowdrys will be $25 each.

    In addition, Truu Salon is having an Earth Month raffle with cash prizes of $500, $250 and $100. Tickets are $20 each or 3 for $50 with only 300 tickets being sold! 100% of the proceeds will benefit The Everglades Foundation.

    This April, Aveda is inviting its guests to share what they love most in Aveda's call to action to #ProtectWhatYouLove. Aveda's new Earth Month campaign supports its annual month of fundraising activities dedicated to protecting water, which in turn protects what Aveda guests love most: children, animals and habitat.

    Throughout Earth Month, guests will be encouraged to show their support for Earth Month by voting for the causes that protect what they love the most - children, animals, or habitat - in the #ProtectWhatYouLove voting campaign.

    At Aveda locations across the globe, guests will be able to select a paper cutout that represents each of the three categories and their vote will be showcased together with votes from other guests. Guests can also vote online for the type of water project they want us to help fund using the Light The Way™ Candle proceeds at

    Aveda professionals in more than 30 countries have collectively raised more than $38 million for in support of Earth Month since the campaign's inception in 1999. Beginning in 2007, Aveda has donated Earth Month proceeds to organizations working to combat the clean water crisis - to date more than $32 million have been directed to support hundreds of clean water projects on six continents.

    Funds raised by Truu Salon will benefit The Everglades Foundation - a local charity that is dedicated to protecting and restoring America's Everglades. This unique ecosystem provides economic, recreational and life-sustaining benefits to the millions of people in Florida who depend on its future health. Through the advancement of scientifically sound and achievable solutions, the Foundation seeks to reverse the damage inflicted on the ecosystem and provide policymakers and the public with an honest and credible resource to help guide decision-making on complex restoration issues.

    "It is so gratifying to participate in a program like Aveda's #ProtectWhatYouLove Earth Month campaign," says David Levy. "It gives us the opportunity to participate in a global initiative that directly benefits the community where we live and work and protect what our guests love."

    "Since its founding in 1978, Aveda has been committed to its Mission to care for the world we live in" says Lisa Wilson. "Each year, we are truly grateful for the passion and commitment of our Aveda professionals in their fundraising efforts. They are living proof that beauty is as beauty does."

    Call (954) 639-7798 to book your Appointment for Clean Water℠ today or visit for more information.

    Truu Salon is an Aveda Concept Salon located in Hollywood, FL. Truu Salon specializes in hair and makeup. We carry the entire line of Aveda products. Proud winner of many awards including Best of Hollywood for 3 years in a row, Top 10 Salon by Channel 10 and Top 200 salons nationally by Salon Today Magazine 2014 and 2015.

    Founded in 1978 in Minneapolis, MN, Aveda creates high performance, plant-based products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products-made with pure flower and plant essences-that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

    Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 - a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges - and the first beauty company to manufacture with 100 percent wind power in its primary facility. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified™. Since 1999, Aveda's annual Earth Month campaign, held each April, has raised more than $38 million to support environmental projects around the world.

    Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network . Aveda products are available in Aveda Experience Centers and more than 8,000 professional hair salons and spas in more than 30 countries and at Go behind-the-scenes at Aveda on the blog at

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