The nationally recognized best-selling author is spilling all the secrets learned through working with a top benefits brokerage firm as well as a carrier.
Gary, IN (1888PressRelease) October 08, 2025 - Human Resources professionals face an uphill battle in offering competitive benefits amid skyrocketing costs and employee dissatisfaction. Now, with Superior Insurance Advisors earning Validation Institute Fiduciary Certification, HR leaders finally have a verified partner for transparency and trust.
Led by Paul H. Flowers Jr., one of only ten certified Fiduciary Advisors nationwide - and the first African American to achieve it - the firm’s approach prioritizes accountability over industry incentives. “When advisors act as fiduciaries, employees win, employers save, and the culture of trust returns,” said Flowers.
The Kaiser Family Foundation reports that nearly half of insured employees struggle to afford their deductible - a failure of benefit design, not budgeting. Superior Insurance Advisors addresses this by constructing benefits plans where every dollar is trackable, measurable, and intentional.
Flowers, a bestselling author of The Hidden Healthcare Goldmine and Risk Transfer Revolution, emphasizes education and empowerment as key components of fiduciary advising. “This isn’t just about insurance; it’s about ethics and equity,” he noted.
As open enrollment approaches, HR departments seeking to restore faith in their benefit programs are encouraged to explore fiduciary advising with Superior Insurance Advisors.
The nationally recognized best-selling author is spilling all the secrets learned through working with a top benefits brokerage firm as well as a carrier. 
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