TrafficSource eCommerce Announces Resounding Success with Funky Giraffe's Online Marketing Campaign

Top Quote A personalised strategy combines clever restructuring of the company's PPC campaign with new SEO tactics to combat the effects of the Penguin and Panda updates, increase ROI and restore site rankings. This in turn has resulted in higher traffic and improved sales. End Quote
  • (1888PressRelease) December 22, 2012 - London - TrafficSource eCommerce announces the successful outcome and continuously improving results of the internet marketing campaign for client Funky Giraffe. The company's PPC spend has been reduced by 50% and ROI has more than doubled.

    After just three months of SEO work on the project, all rankings were either fully restored to normal or well on their way. The majority of targeted keywords have moved back to their previous or better organic search positions and levels of traffic continue to improve from all monitored keywords.

    TrafficSource provides consultancy and management of online marketing channels to eCommerce clients in order to reach more customers and increase sales.

    Services include Pay Per Click (PPC) advertising, SEO services with creation of relevant quality content, and Affiliate Management. "The success of the Funky Giraffe campaign proves that a customised strategy for each client and careful attention to detail can have rapid, enduring results", stated Simon Cowan, CEO of TrafficSource. "By addressing the latest Google updates we can provide relief to brands which have been affected".

    After an initial diagnosis of the existing Funky Giraffe PPC campaign, it became clear that it would need to be carefully rebuilt. In order to avoid any negative impact on sales during the transitional phase, the focus remained on making optimal use of the campaign's strengths while making necessary changes.

    The diagnosis was followed by extensive keyword analysis of what was currently working within the campaign. Competitor research to increase the campaign's keyword pool, including comprehensive long-tail keyword research, was also performed. Ads were improved upon to generate high click-through rates and make them conducive to the sales process.

    Results of the modifications to the campaigns were measurable immediately. Funky Giraffe's PPC spend was instantly reduced by 50%. Sales remained level, with no significant increase or decrease. Over the coming weeks and months sales gradually increased. At present, sales have improved significantly and ROI has more than doubled. "We're very pleased with the results achieved by TrafficSource", stated owner and CEO Yasmin Drury.

    Funky Giraffe joined TrafficSource In April of 2012, having sought a partner who demonstrated a comprehensive understanding of Google's recent Penguin and Panda updates and their negative impact on eCommerce websites.

    The site had experienced a dramatic fall in rankings and organic traffic. There were a large number of low-quality spam backlinks to the site, and some of the site's content was over-optimised with links using exact keyword matches, leading to several site-wide Panda penalties.

    Following evaluation of the site's backlink profile and identifying which were caught in the Penguin update, rapid removal of spam links began. TrafficSource not only gauged which links were currently considered spam, but evaluated which could be considered spam by Google in the future.

    For the website, TrafficSource provided clear instructions to Funky Giraffe on how to repair the content by optimising the text to post-Penguin standards. The aim was to create interesting and informative content with the end customer in mind.

    The process of removing bad links and improving onsite content took approximately two weeks. After four weeks the site's rankings began to progressively increase, thereby building up traffic.

    TrafficSource continues to base its SEO strategy for Funky Giraffe around quality content and seeking high quality relevant links from respected websites, to generate fresh sales.

    Consultancy for Funky Giraffe, as with all TrafficSource clients, was offered free of charge. It involved extensive research of the client's brand and specific products in addition to evaluation of the strengths and weaknesses of current PPC campaigns and SEO practices. This allows for the development of a customised strategy to drive success.

    For a full case study on TrafficSource's strategy for Funky Giraffe, please visit:

    About TrafficSource
    Headquartered in East Sussex, England, and a second office in Guadalajara, Mexico, the company is a leading eCommerce marketing agency servicing clients in the UK. It has over 10 years' experience working with online retailers to drive traffic via bespoke online marketing plans and improving key metrics such as conversion rate, increasing order value, and ultimately improving sales.

    TrafficSource offers the highest level of service possible, with extremely competitive pricing options. For additional information please visit or call 0845 643 1567 for a free consultation.

    About Funky Giraffe
    With a unique line of bandana bibs for babies and toddlers that are practical, fashionable and affordable, Funky Giraffe uses sustainable fabrics and soft cotton. Each funky and fabulous bib is based on scientific research to be best for parents and babies, resulting in the most comfortable bibs for feeding, teething and more. Funky Giraffe also offers Bodysuits & Vests, Playsuits, Baby Hats and Burp clothes.

    To view products and place an order please visit

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