"We're a group of savvy, stereotype-smashing city gals," states the Tootzypop homepage, "who have a lot to say about the sweet (and sour) of being 40 plus." Tootzypop launched July 1, 2011, and reaches women over 40 with a daily blog post and email. Ten writers dissect the issues middle aged women are thinking about, and offer readers a new angle on how to approach the issues in their own life.
Tootzypop (www.tootzypop.com), a new blog and daily email for women over forty, launched this month. Published by a group of ten "savvy, stereotype-sm ...
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