The new Mercedes-Benz E-Class Saloon Efficient, intelligent, emotionally appealing

Top Quote With new, efficient engines, new assistance systems and a new design idiom, Mercedes-Benz has comprehensively modernised the E-Class and as such is extending its leading position in the luxury segment even further. End Quote
  • (1888PressRelease) July 02, 2013 - In the E-Class Saloon models, some new or optimised assistance systems from the future S-Class celebrate their world premiere. They combine a host of comfort and safety features, all of which Mercedes-Benz refers to as "intelligent drive".

    The new E-Class makes a significant step forward when it comes to efficiency and ecology too. This comes courtesy of new, powerful BlueDIRECT four-cylinder petrol engines featuring sophisticated direct injection technology.

    This powerful development boost is reflected to exciting effect in the design of the E-Class. Along with its new design, it encapsulates efficiency, intelligence and emotional appeal in a visually superior manner.

    Mercedes-Benz has revised all of the model series of the E-Class more comprehensively than ever before to make the latest technical advances available in practice at an early stage. In addition, the new E-Class offers a considerably sharpened design with a refined, sporty look, as well as significantly enhanced comfort, high-quality appointments, efficiency and driving pleasure. As a result, the E-Class is continuing to consolidate its leading position in the luxury class.

    Design: two new front ends, distinctive rear end, elegant proportions :

    Thanks to intelligent modifications to the design, the new E-Class features a new front end as well as new proportions. The result is a superior and refined, sporty appearance.

    The headlamps have been redesigned and comprise all functional elements with a single headlamp lens. Flowing light elements within the headlamps help to ensure that the "four-eyed" look which is typical of the E-Class has been graphically retained. Full LED headlamps are available for the first time in this class.

    For the first time, the E-Class Saloon is available with two different front ends: the standard specification and the ELEGANCE equipment line come as standard with the classic, three-dimensional saloon radiator with three-louvre look and Mercedes-Benz star on the bonnet. The AVANTGARDE equipment line, on the other hand, incorporates the sporty front end with central star, and as such boasts an independent, front-end look with a sporty emphasis.

    The bonnet and front bumper have also been completely redesigned too. With its flowing lines, the bonnet follows the new design idiom in a smooth, very straightforward manner. The bumper, which boasts a new shape and is free of all light functions, has a modern appearance and, along with the wing design of its spoiler lip, discreetly underscores the sporty credentials of the E-Class.

    A new feature line and a repositioned three-dimensional trim strip give the Saloon models new, visually exciting proportions. The feature line runs below the structure line from the rear door through to the tail light. Visually this benefits the vehicle in terms of length.

    At the rear, the lights and bumper have been revised. The new horizontally structured LED tail lights with new two-tone look emphasise the width and feature a characteristic night design. Overall the E-Class looks more elongated and elegant, yet at the same time both dynamic and composed.

    High-grade interior :

    The interior of the E-Class has also been visibly reworked and harmonised with the expressive exterior. High-quality materials and refined, subdivided areas with precise joints and sharp curves underscore the high-quality overall impression of the generous interior.

    A new feature is the two-part trim which stretches across the entire dashboard. It can be selected in a wood or aluminium look, irrespective of the equipment line. Also new is the design of the air vents as well as an analogue clock between the two central vents.

    The harmonious interior is characterised by the redesigned centre console without selector lever, as well as a new multifunction steering wheel with DIRECT SELECT lever and shift paddles in conjunction with automatic transmission.

    "Intelligent drive" with new assistance systems :

    What started with the PRE-SAFEŽ system has resulted in a new dimension of motoring at Mercedes-Benz: comfort and safety are merged into one. Mercedes-Benz refers to this as "intelligent drive". In the E-Class, a whole host of new or optimised systems from the future S-Class celebrate their world premiere, making motoring more comfortable and safer.

    Also forming part of the standard equipment is ATTENTION ASSIST, which is now able to warn of inattentiveness and drowsiness across a wider speed range, and also inform the driver about their level of fatigue and the amount of driving time which has elapsed since the last break. It also offers an adjustable sensitivity level. In addition, also available are a number of assistance systems which are either new or now feature significantly extended functions:

    - Adaptive Highbeam Assist Plus - allows the high-beam headlamps to be kept on permanently without dazzling traffic by masking out other vehicles in the beams' cone of light

    - Active Parking Assist - enables automated parking with active steering and brake control in both parallel and end-on spaces

    - The 360o camera - covers all four sides of the vehicle, thus enabling a uniform all-round view, including virtual bird's-eye view - a top-down view of the vehicle and its immediate surroundings. Dynamic guide lines help with entering and leaving parking spaces as well as manoeuvring

    Engine and drive system: superior performance, economical consumption :

    E-Class Saloon is available with a particularly broad range of powerful and efficient petrol engines. All are fitted with the ECO start/stop function and are highly efficient.

    A new element is the expansion of the BlueDIRECT petrol engine family with the addition of a four-cylinder petrol engine with spray-guided direct injection, based on the same trend-setting technology used in the latest generation of six and eight-cylinder engines from Mercedes-Benz. Its technology package includes fast-acting piezo injectors for multiple injection, quick multi-spark ignition, turbocharging, fully variable camshaft adjustment on the inlet and exhaust side, as well as a controlled oil pump.

    New developments for the four-cylinder engine include the first dynamic balancer with full anti-friction bearings to be used in a petrol engine as well as a switchable water pump. All BlueDIRECT petrol engines of the new E-Class combine a spontaneous response and exemplary power delivery with the highest levels of efficiency and best-in-class emissions performance.

    Transmissions for a dynamic and economical driving style :

    This latest stage of evolution of the 7G-TRONIC PLUS provides significant advantages in terms of effi-ciency and ease of maintenance. A new feature is the short-term M mode. The benefit of this: if the driver has shifted up or down manually, after a set period of time the transmission independently switches back to automatic, fuel-efficient shift mode.

    Chassis and suspension - the basis for superior handling :

    For the new E-Class Saloon, the suspension variants feature outstanding sensitivity and ride characteristics and help to ensure a high level of handling safety. All of the models of the E-Class family will in future be fitted with an electromechanical Direct-Steer system as standard. The steering assistance provided by the rack and pinion steering gear is controlled on-demand and therefore contributes towards efficiency.

    Advantages of the electromechanical Direct-Steer system :

    - improved agility thanks to more direct steering response
    - comfortable handling and high levels of steering comfort across all speed ranges
    - considerable savings potential, since energy is only required when steering occurs
    - enables the use of innovative assistance systems, e.g. Active Parking Assist

    High-quality appointments :

    The new E-Class is already fitted with a comprehensive series of high-quality appointments as standard. The new optional highlights, meanwhile, include HANDS-FREE ACCESS in conjunction with KEYLESS-GO. This enables the boot lid to be opened and closed without actual physical contact by simply holding one's foot beneath the bumper, and is therefore extremely convenient when loading and unloading the vehicle.

    About Mercedes-Benz Hong Kong Limited :
    Established in 1986 and based in Hong Kong, Mercedes-Benz China Limited (MBCL) was the wholly owned subsidiary of Daimler AG and the franchise-holder for all imported passenger vehicle and commercial vehicle products under the Mercedes-Benz, Maybach and smart brand names in the Northeast Asia region (China, Hong Kong and Macau). In 2005, MBCL moved all P.R. China operations to Beijing for further business development. On January 1, 2006, Mercedes-Benz Hong Kong Limited (MBHK) was established to take over the wholesale business for the Hong Kong and Macau markets.

    Internet address :

    All press information is available on the Mercedes-Benz website for the Hong Kong market at Further information from Mercedes-Benz is available on the Internet at:

    For media enquiries, please contact:
    Mercedes-Benz Hong Kong Limited
    Samson Leung, tel: +852.2594 8733, samson.leung ( @ ) daimler dot com

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