Guru, Inc. by AJ Kumar reveals how founder-led authority is reshaping brand trust in the creator economy. Drawing from 18+ years helping leaders build durable influence, the book outlines turning expertise into iconic recognition through clear positioning, consistent communication, and strategic distribution. Foreword by Neil Patel the book was launched on 24 February, 2026.
In a time when audiences are increasingly resistant to advertising and brand-led messaging, companies are rethinking how trust is built. One approach ...
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