The "Audacity Of Hope" To Teach And Argue That Businesses Can Survive And Actually Grow During A Recession: Is This A Misprint

Top Quote Find out why a michigan-based, gen-x author's #1 bestselling business book (originally released nine months ago) is causing a stir and being featured in a major media outlet the entire month of march! End Quote
  • (1888PressRelease) March 12, 2009 - In an attempt to enlighten and inspire hundreds of thousands travelers, Northwest Airlines is featuring a full-page excerpt of the highly endorsed and #1 best-selling business book Mind Capture: How You Can Stand Out In The Age of Advertising Deficit Disorder, in their March in-flight magazine WorldTraveler. Mind Capture, which catapulted to the top of the business charts within hours of its release, is the second title by Michigan-based author and marketing guru Tony Rubleski.

    With the economy continuing to be a daily talking point with the media and folks from all walks of life, the book – released last summer – is arriving with a strong second-wind that's sure to raise eyebrows and attention with many groups ranging from the media, politics, experts in academia, to business best-selling authors, CEO’s and entrepreneur's. With the magazine's extensive captive audience, the feature couldn't arrive at a better time with the current challenges facing the entire global economy.

    Despite the continual barrage of 'doom and gloom' in the economic reports and within the media, author Tony Rubleski argues that understanding 'Mind Capture', changing your mindset, and taking a fresh look at your marketing and sales strategy will determine your success or demise in today's recessionary and challenging global economy. In his book which was released late last Summer by publisher Morgan James titled, Mind Capture: How You Can Stand Out In The Age of Advertising Deficit Disorder, which went #1 within three different categories on, he's out to share and make an even stronger case as to how successful businesses and non-profits capture attention, maintain and even grow when others say it's impossible.

    "The concept of 'Mind Capture' is the #1 challenge in marketing," states Rubleski. "The second book in the Mind Capture series explores the psychology of why people buy, even during a recession like today, and then presents tactics that businesses, entrepreneurs, organizations and even politicians use to stand out, win more business, attention and differentiate themselves in today's challenging economy. We're drunk on bad news and information and it's even more imperative as we draw closer to the end of the first quarter in 2009 that businesses and organizations wake up and snap out of the horrible mindset, confusion related to the economy so they can begin to build up and improve their marketing skills to make it through, but also instill the proper mindset required or risk facing a continual uphill battle."

    The book is written in a direct, engaging, and at times controversial manner, to clearly stand out from the traditional boring business book that are often full of theory and little, if any real world strategies the reader or business can use to immediately help them. Rubleski also advocates that everyone from the minister, politician, and entrepreneur, to parents and teachers have to become bottom-line salespeople to get their message out in these turbulent economic times. True to the strategies that the book reveals, it provides "to the point" techniques and case studies that are concise, easy to digest and designed to help improve the readers marketing and sales efforts quickly.

    Covering a full range of marketing techniques and case studies, including the one about a former rock star who used a simple, yet powerful email message to his fans to raise money, Rubleski also reveals even more strategies including:

    • The two critical things all organizations must possess to have a fighting chance and even growing
    • How President Obama and his campaign used Mind Capture like techniques to sway opinions, votes and easily win the election
    • Why every person currently employed, unemployed or working for themselves must read and apply this book now – not later
    • The #1 mistake 99% of businesses and organizations make in their marketing and how to solve it
    • Why the Internet is still leveling industries and creating entire new one's even during a recession
    • How businesses and the non-profit community can join forces to accomplish their goals in uncertain times

    Rubleski, 36, is currently the president of Mind Capture Group based in Spring Lake, MI which focuses on direct marketing consulting, copywriting, advanced public relations and sales and marketing training for business groups and sales teams. He also serves as faculty with the U.S Chamber of Commerce, IOM program as an instructor in the target areas of marketing and technology related topics for association and chamber executives throughout North America.

    His first book, Mind Capture: How You Can Stand Out In The Age of Advertising Overload, released in 2006 with New York Publisher Morgan James was an underground sensation that burst on the scene with endorsements from many top business leaders and other well known authors. His work has been featured in many media outlets ranging from Bottom Line Magazine, The Detroit Free Press, Entrepreneur Radio, to CNN Radio, FOX TV network, ABC TV and currently during the month of March within Northwest airlines global in-flight magazine, WorldTraveler.

    For media inquiries, a PDF copy of the March book excerpt from NWA's WorldTraveler magazine, interview requests or schedule availability please contact publicist Dianna Stampfler with Promote Michigan, at 269-330-4228 or via email: dianna ( @ ) promotemichigan dot com

    Additional information on the book including videos, blog posts, audio, photos and additional information about author Tony Rubleski, visit:

    About Morgan James Publishing
    Morgan James has revolutionized book publishing - from the author's standpoint. Their Entrepreneurial Publishing model enriches authors as well as the company. Morgan James Publishing was selected by Publishers Weekly as the 3rd fastest growing publisher in tough times for 2009 for their leading creative thinking, significant accomplishments and stands to have a momentous impact on the industry for the next 10 years.

    For additional information, visit

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