Sales of emergency preparation supplies have increased in 2012 due to the increased scutiny of media and social groups on natural disaters and the Mayan long count calendar end. 
Every time there is a new documentary and especially after an episode based on reality interviews with so called 'doomsday peppers' we see a direct correlation with sales through our website shop
If this is an indication people are worried about the end of the world or just increasing the awareness of people that they need to be prepared for the unexpected we can't say, although what we can say is that December 21 2012 will be an interesting date to see come and go! 
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